Genshin Impact has made $2 billion on mobile devices alone: The game’s rapid rise across multiple platforms could be hampered by new regulations on its home turf of China.
On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.
In the US, Netflix is the top video streaming platform on connected TV devices, drawing 26% of all viewing time via devices like smart TVs and game consoles in June 2021.
Direct satellite to phone connectivity could threaten traditional telecoms, but prohibitively expensive satellite launches mean that likely won’t happen anytime soon: Space startup Lynk successfully demonstrated a two-way link between an unmodified mobile phone and its satellite, which, if scaled, could be used to provide satellite internet anywhere on earth.
The UK-based personal finance management app seeks to raise $128.2M in two years to go global. Expanding to less mature markets can help it its rapid user growth.
When it comes to CX, consumers and marketers don’t see eye to eye: A new study found a widening gap between what customers expect and what brands are delivering.
Square sellers can set up dedicated shopping tabs on TikTok, include product links on videos, and run ads using TikTok Ads Manager.
The UK neobank’s banking as a service offering could open up a promising business line—helping nonbanks to offer banking products that interest consumers.
Scotiabank’s Google Cloud deal will use AI and machine learning for greater personalization: The Canadian bank’s agreement—the latest involving a major North American banking player this year—aims to enhance its customer experience.
Truist progresses toward key date for BB&T transition: The consolidation of its legacy systems is on track for October. Its customer-experience-focused approach could become a model for other post-merger plans.
Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.