It’s not TV—it’s ad-supported: HBO Max with Ads debuted this week. Here’s a look at the different ad formats the service will offer.

Olympics on the go: NBCUniversal is partnering with Tunity to provide out-of-home (OOH) measurement that includes muted TV viewership for the Tokyo Games. The format will likely face more scrutiny as advertisers grapple with reopenings and the return of outdoor activities.

Volt lands white-label mortgage deal with AFG: The neobank’s partnership with the platform, which also includes an equity investment, continues its switch to Banking as a Service—and could grow its loan book before it builds out deposits.

On the back of Babylon’s SPAC merger announcement, we unpack why it makes sense for a digital health company with a murky security track record to use the SPAC route to the public market vs a traditional IPO.

Amazon Halo launched a new feature that uses AI to track movement and build a personalized fitness plan—here’s how Big Tech can use wearables to capitalize on the growing remote patient monitoring market.

On today's episode, we discuss how advertisers are adjusting as the pandemic eases in the US, whether Facebook Live Shopping can get off the ground, online shopping's deceleration, if faster delivery can really help retailers compete with Amazon, what to make of Snapchat's fourth-generation augmented reality glasses, and how much time we really have to enjoy life. Tune in to the discussion with eMarketer senior analyst Sara M. Watson, analyst Daniel Keyes, and analyst at Insider Intelligence Blake Droesch.

“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.

Facebook unveiled new features and developer tools that will allow users to deploy AR effects in group video calls. The incremental advance marks a slow but continued push by Facebook to drive up AR adoption

The company will require law enforcement agencies to publicly post their data requests on Ring’s Neighbors app for users to see. While the move adds transparency, it’s unlikely to resolve the core concerns around Ring’s police partnerships.

Mobile payments have proven their value during the pandemic as a way to limit our risk to exposure instead of paying with cash or card. Last year, per our estimates, smartphone usage in the US surged to an average of 182 minutes daily (from 154 minutes pre-pandemic), which extended to payments.