On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Today's media environment poses many brand safety challenges and opportunities for marketers. Greg Garunov, executive vice president of business development and marketing strategy at Sightly, talks with eMarketer editorial director at Insider Intelligence Rimma Kats about the past, present, and future of brand safety.
The customer experience landscape has changed dramatically over the last year as pandemic-induced lockdowns and social distancing pushed many consumers to try new technologies and experiences, such as click and collect, proximity payments, and augmented reality.
Discovery and consideration are in a different place than before the pandemic. With less access to in-person touchpoints, consumers started exploring technology like augmented reality for their shopping needs. Brands have since launched new experiences to cater to consumer demands, but preexisting implementations also saw upticks in usage.
New data shows Austin was the No. 1 destination for relocating tech workers during the pandemic. The city’s deep ties to tech make it a new, but relatively safe bet for tech.
The recent launch of Huawei’s Harmony OS across mobile devices will alleviate its reliance on Android and could put a dent in Google’s global mobile OS dominance.
On today's episode, we discuss which platforms have the most creator-friendly environments, how influencer marketing is evolving, and what the next stage of the creator economy will look like. We then talk about Pinterest's new livestreaming feature, the popularity of influencer marketing on TikTok, and how companies should navigate social media coming out of the pandemic. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Identity crisis at Amazon: The tech giant is building its own identifier for its growing advertising business, a move that could alter how advertisers allocate spending on Amazon DSP.
Retailers lean into low stock: Some retailers are putting less merchandise in stores to improve margins by avoiding promotions and slowing transitions to new products.
SVODs should consider AVODism: Most US consumers aren't looking for more streaming video subscriptions, but if more platforms consider cheaper or ad-supported tiers, perhaps that could change.
Livestreams and NFTs: Shoppable livestreaming platform Ntwrk is moving into nonfungible transactions (NFTs) as it looks to broaden its digital commerce efforts.
Subscription-based mobile games are leveling up
The buy now, pay later firm saw record-breaking volume driven by significant US growth and is positioning itself to keep up this momentum through international expansion and new retail partnerships.
US digital sales of food and beverages from restaurants soared 123.8% last year, per eMarketer estimates. This massive increase was the result of more consumers using delivery services like DoorDash, Uber Eats, and Grubhub amid lockdowns and restaurant closures.