On today's episode, we discuss how many subscribers HBO Max has, whether partnering with Snapchat can move the needle, and if some kind of HBO Max bundle could be attractive. We then talk about the authenticity of subscription fatigue, how successful Disney's current release strategy is, how to convince young folks to go back to the movies, and how open Netflix subscribers would be to an ad-supported plan. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Snapchat is scaling up its AR efforts: The social media platform announced that a former Facebook exec is coming on board to bring its success with AR to more creators and industries.
The agency’s suit reaffirms its claim that Facebook engaged in anti-competitive behavior. Despite the additional evidence of Facebook’s monopoly status, the company will likely point to TikTok and other thriving apps as evidence to the contrary.
Aspiration's rapid user growth underlines heightened consumer interest in green finance and contrasts with banks—which are missing the mark.
Walmart’s strong retail media business may help it compete with Amazon: Soaring revenues and more advertisers than ever bode well for the big-box retailer’s future.
Amazon's department stores will let it offer more categories under one roof: The model gives Amazon an advantage for in-store purchases like clothing and apparel.
The retailer saw notable sales growth as consumers returned to stores post-vaccine, and recent partnerships might continue the trend—if delta doesn’t get in the way.
One bags $40M, to add products and become banking customers’ one and only: The neobank takes a breadth-first approach, with offerings ranging from sharing funds to early paycheck access—which positions it to rack up primary banking relationships.
BofA’s H1 patent-haul record outlines its business aims: The banking giant reported getting 221 patents approved in the H1 2021, in categories spanning artificial intelligence to mobile banking—which points at its top priorities going forward.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.