One Medical inked a major deal with the largest not-for-profit health system in Texas—and it’s one of many primary care disruptors that are wielding hybrid in-person/virtual care as their main tool to carve out a lasting presence the primary care space
Digital diagnostics in the palm of your hand: Health-tech company Cue Health scored $235Mto develop its digital diagnostics capabilities—here’s why telehealth companies may be eager to scoop it up.
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
Walmart buys a digital fitting room startup: The retail giant is trying to expand its ecommerce presence after Amazon overtook it as the No. 1 apparel retailer in the US last year.
YouTube Clips a page from Twitch’s book: In a bid for some of Twitch’s success, YouTube released a copycat feature that lets users share snippets of gaming livestreams.
NBCU’s ad innovations: The company announced six new formats that focus on three main trends—shoppable TV, audience interactivity, and advanced visualization tech like augmented reality.
Podcasters, start your engines: The annual Interactive Advertising Bureau (IAB) Podcast Upfront was this week. Here’s what caught our attention.
Axios Harris 100 ranking found that tech companies’ reputations suffered in the public eye, dropping year over year—with the sole exception of Apple.
Reddit takes advertising in-house: Its new creative strategy KarmaLab is meant to streamline advertiser access to the most relevant audiences and to showcase new features and regions.
YouTube chases creators: The platform rolled out a creator fund for its TikTok competitor, Shorts, as it looks to become a mainstay for short-form video.
How TikTok shopping would change the app: TikTok is testing a shopping tab, which would make ecommerce more prominent on the app, strengthen its performance marketing options, and maybe get marketers to stop seeing it as just an experimental platform.
Yelp boosts small businesses: The platform is rolling out new, more expansive targeting options as we head into a full-swing summer.
The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.
KakaoTalk use is nearly universal in South Korea
Foldable smartphone shipments will soar past 18 million
On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.