Direct-to-consumer (D2C) brand Cuts Clothing has grown a lot since it first launched in 2016 on Kickstarter. “Since day one, we have been focused on making premium minimalist shirts for the modern man,” said Steven Borrelli, CEO and co-founder of Cuts.
How is the coronavirus changing media spending? eMarketer co-founder and Insider Intelligence chief evangelist Geoffrey Ramsey discusses this with Brian Wieser, global president of business intelligence at GroupM, during the inaugural episode of "The Executive Roundtable." This new "Behind the Numbers" show brings you inside the mind of some of the industry's most influential voices.
TikTok’s social commerce features are not as robust as Instagram's or Pinterest's, but the popular short-form video app has been slowly adding shopping ads while integrating creators along the way.
US bank branches are still shuttered amid the pandemic, but consumers are more likely to conduct their banking online, according to recent research.
Consumers may not be able to travel at the moment, but that doesn’t mean they’re not thinking about what their next vacation looks like.
eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss how brands are changing their approach to influencer marketing, the main challenges influencers are struggling with and what influencer marketing might look like going forward. They then talk about TikTok's call-to-action button, how platforms are dealing with misinformation and Twitter's purchase of a mobile-focused demand-side platform.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Neustar's Ryan Engle, head of product, customer intelligence, and Chris Hawk, director of advisory services. They explored the data strategies used by CPG marketers today, and offer ways for these businesses to improve.
Cities in China have begun lifting shelter-in-place restrictions to gradually reopen restaurants, shops and other public spaces—but many consumers are still wary about venturing out.
As stay-at-home orders remain in effect due to COVID-19, TV viewership and time spent is getting an unexpected bump. But once the pandemic is over, we expect both to decline again, according to eMarketer’s latest forecast on US time spent with media.
Even with a partial lifting of lockdown measures, the coronavirus continues to limit movement of people—and this has hit the UK high street hard. From retailers with a high dependency on physical stores to restaurants and coffee shops without delivery facilities, the obstacles have proven insurmountable for some. For others, the longer-term question is, "Will the UK high street be able to recover when (and if) normalcy returns?"
eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the most fortunate and unfortunate D2C companies during this coronavirus pandemic, and what they are doing to survive it. They then talk about Google helping retailers highlight curbside pickup, Uber's offer to buy GrubHub, the Media Ratings Council maybe taking Facebook's advertising badge of approval and what to make of some major retailers filing for bankruptcy.
Wendy Olson Killion, global vice president of business development for Expedia Group Media Solutions, joins eMarketer vice president of business development Marissa Coslov to discuss how the online travel company is adjusting to disruption in the industry. Made possible by Salesforce.
Mosaic Foods has had to acclimate to a new normal in the past few months, and as a relatively new brand, that hasn’t always been easy. Before the pandemic, employees of the meal delivery company were able to test out new recipes and offer feedback right then and there. But today, meals are shipped to co-workers who do video taste tests and offer notes.
The actions of brands during a crisis can make or break long-term relationships with consumers, according to the “2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus.”
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss whether ride-hailing apps can whether the storm, how much power will Facebook's oversight board actually have, Starbucks reducing its reliance on cash, Amazon possibly buying AMC Theatres, the next wave of sports programming, updated cookie consent, what does yawning tell you about yourself and more.
As brands prepare for a reopening of the economy and a boost in consumer spending in Canada, media agency PHD Canada has a front-row seat on the timing and tone of campaigns set to kick off.