A majority of China’s online shoppers will buy via social: After last year’s ecommerce boom, the practice will see higher adoption than ever in 2021, driven by shoppable livestreams and WeChat Mini Programs.
YouTube’s play for performance ads: The platform’s new A/B testing tool for video ads does have applications for YouTube’s huge base of brand marketers, but it’ll have the most utility for the platform’s growing direct-response business.
TikTok and IPG Mediabrands tap creators: The partnership brings creators into the early stages of the campaign creation process, something that’s likely to become common as creators become even more important for short-video marketing.
eMarketer pleased to moderate a Tech-Talk Webinar featuring Neustar's Devon DeBlasio, product marketing director, and Ryan Engle, head of product, customer intelligence, together with ActionIQ’s Zachary Van Doren, senior director of partnerships and alliances, and Florian Delval, director, technical product marketing. They discussed what data chaos is, and why true, unified identity is an imperative for brands.
Facebook continues its pivot to video
Buy now, pay later (BNPL) services have emerged in recent years as more retailers, including Walmart and Macy’s, began offering consumers financing options when checking out.
Instagram for kids draws government scrutiny: Two US senators and two US representatives made their skepticism very clear in a statement regarding the company's new plan to roll out an Instagram for kids.