Super Bowl LV is happening February 7, and its ads may look a little different this year as brands move to incorporate cultural or political stances.

Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the biggest takeaways from how Thanksgiving holiday shopping went this year. They then talk about the best ways brands can reach female holiday shoppers during the pandemic and how Walmart and Target performed in Q3.

TikTok will grow strongly worldwide this year, even as the app faces scrutiny from multiple governments and even outright bans in several countries.

WarnerMedia’s plan to simultaneously release every 2021 Warner Bros. movie on HBO Max and in theaters as part of its shift to focus heavily on streaming, which will also give the company unprecedented audience data.

Growth in spending on Amazon ads during the Cyber Five promotional period was lower than it was in 2019, likely as a result of the overall drag in ecommerce sales.