On today's episode, we discuss the new landmark TV (and streaming) rights deal with the NFL, the significance of Amazon's involvement, and what this means for sports viewership in the coming years. We then talk about Roku's new branded content studio, how long marketing videos should be, and the greatest driver of ad-supported video. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Roku Recommendations to provide a new space for sponsored content: The CTV company is offering brands the opportunity to sponsor recommendation videos for content across its channels to help it expand on its recent sponsored content investments.
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.
On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
TV and radio under the same roof: A new ruling from the US Supreme Court validates an earlier FCC decision to relax restrictions on cross-media ownership in local markets.
Search ads on Walmart.com: The number of paid search ads in the company's search results doubled over the past year as the company expanded its digital advertising footprint.
Facebook targets streamers: The company launched a new dynamic ad solution tailored for companies promoting their streaming services and associated movies and shows.
Pinterest sets its sights on Brazil: The company rolled out access to its ad platform in Brazil as it works to capitalize on a year of rapid growth and increased ecommerce across Latin America.
As the pandemic drove consumers to move their spending online in 2020, Amazon benefitted in a big way. But it wasn’t just its ecommerce business that grew by double digits. Its advertising business grew by 52.5% last year, pushing Amazon’s share of the US digital ad market past 10% for the first time. This has only strengthened its position as the No. 3 ad publisher in the US.