Revolut adds online retail savings feature: The neobank’s new browser extension automatically looks for ways that customers can save while shopping online—and the tool can also help Revolut engage with its card users.

A rating debacle: The Media Rating Council determined Nielsen undercounted TV viewership, and media companies may use the evidence to push for better deals during this cycle's upfront negotiations.

Maybe kids don't need Instagram: That's the claim of more than 40 state attorneys general, privacy advocates, and public health officials—but Instagram is forging ahead regardless.

Learn how leading marketing organizations are building 360-degree views of their customers. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Snowflake's Ganesh Subramanian, director, product marketing.

Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult at best—but more marketers continue to work on the problem.

The region is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented, excluded, or stereotypically portrayed in the advertising there.