Do good ads mean good companies? Consumers think so.
The pandemic accelerated the adoption of mobile payment platforms (used at point-of-sale), as Americans sought out retailers offering contactless services. As a result, user and transaction value growth have accelerated.
On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.
Snapchat duets Duets: Remix is the app's answer to TikTok’s Duet feature and will likely roll out to Spotlight, as competition among the short-video venues heats up.
Funding in bio: Linktree, the premier link-in-bio service among influencers and creators, raised $45 million in series B funding, as the rise of social commerce fuels its user growth.
Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.