Brands encouraging vaccinations is seen as a positive: New data shows that the expectation for brands to wade into the conversation when it comes to sociopolitical issues extends to vaccines, too—most US adults said they support brands that offer such input.
The redditors are going to Canada: The social media company’s new office in Canada marks its second major international expansion after the UK and signals the start of a long-term investment in the market.
The Washington Post’s international breaking news push: The publisher expanding its international news coverage could draw in new advertisers if it diversifies and scales audiences in non-US local markets.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of new business, demand generation at Adobe Experience Cloud, Americas. He discussed how marketers can capitalize on ecommerce’s unprecedented growth by improving the customer experience.
Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
Consumer opinion of telemedicine wanes
Axios and The Athletic consider a merger: The two media upstarts’ talks may include jointly building a portfolio of high-quality publishers and selling business subscriptions—the latest effort by media companies to diversify revenue streams.
A universal Universal streaming service: NBCU is reportedly considering launching a Universal-branded subscription streaming service in response to fears that the Peacock brand lacks global appeal.