The new features continue a normalization of encryption despite movement attempts to crackdown on the tech.
Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.
Following nearly 10 years of double-digit growth, ecommerce sales in Canada surpassed 10% of total retail sales for the first time last year, reaching 12.7%. Since 2019, ecommerce sales have nearly doubled their share, reaching $64.51 billion this year.
FloC blocking: Amazon is preventing Google’s FloC tracking system from running on its properties, which could limit Google’s ability to build certain cohorts.
A seller’s market: Upfront negotiations are wrapping up, and multiple media companies are reporting substantial double-digit increases in ad rates.
Growing tolerance for mobile ads: US gamer sentiments toward advertisements in mobile gaming ads have improved during the pandemic as people continue to spend an increased amount of time with their mobile devices.
How US businesses are failing Black consumers
Amazon’s $300 billion lead over Walmart
Amid the Euro Cup soccer competition, API fintech Yapily published its own league table ranking European countries’ open banking adoption—here’s what Europe’s fractured implementation means for the shift to open finance.
The bank is methodically introducing features that have been challengers’ calling card for years—and other incumbents could also find themselves in PNC’s crosshairs.