Though most are loath to admit it, retailers already make extensive, behind-the-scenes use of biometrics to track employees, nab shoplifters and improve store security.
We recently sat down with retailers, including Natori, Article and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most and the challenges they face with measurement. In today’s “Industry Voices: A Focus on Retail” video, we delve into the first-party data they’ve collected—and whether they need more.
eMarketer principal analyst Nicole Perrin hosts a new “Behind the Numbers” show called “The Ad Platform,” a platform to discuss all things advertising. In the first episode, Perrin sits with vice president of forecasting Monica Peart and forecasting analyst Eric Haggstrom to discuss US digital advertisers’ budgets. Consolidation is the name of the game as publishers continue to devote dollars to the duopoly and the new behemoth in town.
For US Hispanics, optimism and the idealization of the American Dream are driving an uptick in homeownership, and as more Hispanics become homeowners, their purchase power and net wealth are poised to increase. But they’re not up to speed with the rest of the US economy … yet.
eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.
eMarketer forecasting analyst Eric Haggstrom compares our forecasts of Amazon Fire TV and Roku users in the US.
We recently sat down with several retailers, including Thinx, Enjoy Life Foods and Article, to discuss their current marketing efforts, their thoughts on first-party data and how they define digital transformation. Last week, we dug into the marketing channels they rely on. In today’s “Industry Voices: A Focus on Retail” video, we delve into the role that measurement plays in their ongoing efforts.
eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman explain how grocery stores will evolve, how many people could replace in-store shopping with voice commerce, a partnership between Alphabet’s drone arm Wing, FedEx and Walgreens and more.
Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is struggling with ad-based monetization, and alternative revenue strategies have been gaining importance in recent years.
eMarketer vice president of forecasting Monica Peart elucidates the reasons behind Netflix’s success in Mexico.
eMarketer vice president of forecasting Monica Peart reveals why Facebook Messenger has been slow to take off in Russia.
eMarketer principal analyst Nicole Perrin discusses the EU’s recent ruling on the Google ‘Right to Be Forgotten’ case, the impact of culturally relevant ads, Kik Messenger shutting down and more.
eMarketer forecasting director Shelleen Shum explains why India has the world’s largest WhatsApp user base.