Will rising healthcare costs end employer-sponsored health benefits? Not if the gov’t steps up to lend a helping hand, according to most large US employers—and their call for help with insurance coverage is good news for digital health companies like Accolade and Grand Rounds.
Say hello to CVS Health Ventures: CVS launched its own digital health investments arm—a move that should help it benefit its other healthcare businesses and lure in future healthcare partnerships.
Spotify still wants to create the future of audio: The company reported better-than-expected results for Q1 and is looking ahead to live events and social audio to continue building out its vision of the audio future.
NHL deepens its commitment to streaming: The league signed a deal with WarnerMedia to bring more hockey content to the media company's biggest channels—TNT and TBS—as well as HBO Max.
It seems like a given sometimes that brands should be collecting all the first-party data they can. Sharon Harris, global CMO at agency Jellyfish, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why that's the wrong approach, what brands should consider before collecting data from their audiences, and what they should do with it once they have it.
Facebook earnings: The social media giant reports its Q1 2021 earnings today, here are three things we will look for in the announcement.
Amazon's ad biz expands: The platform's higher-funnel Sponsored Brand option is growing in popularity, making its ad business appealing to marketers that want to target customers in all parts of their journey.
TV ad spending in the US reached its highest point ever in 2018, a year that featured the Winter Olympics and a midterm congressional election—except no one realized it was a peak at the time. Linear TV had been stagnating for several years, though in early March 2020, the combo of the Summer Olympics and a big presidential campaign season looked set to generate a record $72.00 billion in US TV ad spending that year.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Exponea (acquired by Bloomreach)'s Martin Simo, product marketing manager. He discussed how brand marketers can take decisive action and develop a successful data strategy in a post-cookie world.