Live sports is staple programming for Canada’s broadcasters, but streaming has provided a viable alternative for the more digitally inclined. Almost a quarter of adult sports viewers in Canada said they watched sports content via livestreams, compared with 60% who reported following sports via live TV, per a January 2021 survey by YouGov. Canada lags behind the 39% average for sports streaming across the 32 markets YouGov polled, but it was roughly on par with similar digital economies. For example, 17% of respondents in the US and 24% in the UK said they watched sports this way.
Amazon hits a home run with latest sports deal: The platform will stream 21 New York Yankees games this season as it continues its aggressive push for sports content.
Microsoft is in talks to acquire the popular chat platform, part of a greater focus by Microsoft on social media.
Neustar's product marketing director Devon DeBlasio and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how the deprecation of third-party cookies and changes to Apple's policies will affect how advertisers can identify and track users across channels and what they can do to continue measuring their success by taking a unified approach.
A familiar Prime Day schedule: Amazon hinted to sellers that its annual mega sales event would occur in the usual mid-July time slot, shifting the event’s focus back to summer shopping trends.
Verizon sees opportunity in more subscriptions: Verizon Media is realigning its various media properties around the Yahoo brand and plans to introduce multiple new subscription offerings in a bid to reduce its reliance on digital advertising.
Facebook makes another brand safety push: The company is launching new tools to help brands combat the sale of counterfeit goods and the inappropriate use of licensed content in its latest effort to alleviate clients’ concerns.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Koddi's Connor VanDaveer, senior program manager, Koddi Ads. He will discuss why PMPs are beneficial for sellers, buyers, and operators.
After a turbulent year, customer expectations around experience have changed. While many organizations are making progress toward meeting these new demands, more are struggling to consistently deliver the best possible customer experience (CX).