Canada catches up with new self-serve tools: Bell Media and Xandr are bringing a self-serve ad platform for linear and digital TV to the Canadian market.
A recent FTC workshop on the widespread, manipulative UX design elements suggests the US regulator will place greater emphasis on protecting consumers from deceptive design and behavioral cues
As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.
China’s smartphone market enters a new competitive era: The country’s smartphone market grew for the first time in four years, but it didn’t translate evenly for all players. Huawei’s sales continued to decline, leaving several smartphone competitors neck-and-neck in the race to claim top spot in China’s market.
Neustar senior vice president of product and general manager of customer experience Steve Silvers and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss some misconceptions about cookie deprecation, what marketers should do to prepare for the loss of third-party cookies and react to the loss of Identifiers for Advertisers (IDFAs), and more about future approaches to addressability.
OpenAP rolls out its solution to expand addressable spending: The company is offering a new measurement tool for advertisers looking to buy unified across linear and digital.
Amazon earnings: The ecommerce giant reports its Q1 2021 earnings today. Here are three things we will be watching for.
Amid the carnage of bankruptcies, store closures, and massive layoffs in 2020, some retail companies actually fared very well. Adjustments to supply chains, product and service bundles, stocking and inventory, and customer service have been the keys to success for big-box retailers like Walmart, Target, and Best Buy. Others, such as Apple, lululemon athletica, Nike, and Starbucks, are focusing on innovating and modifying store experiences through digital integration, frictionless shopping, and atmospherics modified for a “new normal” of social distancing and sanitization.
Over the past few years, amid a huge digital transformation, Pizza Hut has had to pivot from traditional restaurant service and carryout to ecommerce.
The robo-advisor surpassed £3 billion ($3.85 billion) in AUM, and it could use open banking to automate how users fund their investment accounts to further grow its AUM and break even.