In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offered her perspective on the latest privacy developments, and shared best practices for advertisers to understand and reach audiences.
The insurtech, which matches insurers so they can offer additional products, raised $180M as it tackles its next growth opportunity—embedded insurance.
Revolut could up user engagement with cash prizes: The neobank is urging UK customers to enter prize drawings by garnering points linked to app activities—using gamification to build engagement and provide data for future programs.
Attack of the clones: Now that most major social platforms have a TikTok-like feature, each is exploring different ways to use short-form video to further their longer-term goals.
Policy change: Pinterest banned all advertisements that contain weight loss imagery and language in an effort to protect the mental health of its users.
That's a wrap: WarnerMedia and ViacomCBS concluded their upfront negotiations this week, seeing strong demand and historic price hikes.
Marcus UK users get interest rate bumps: Goldman Sachs is giving its UK direct bank customers higher interest rates on two savings products—in return, the bank gets a shot at more users for cross-selling.
Coming in at No.1 confirms that it’s the preeminent neobank in the US—but it still could use a national banking charter to help build trust and hang onto its growing customer base.
Livestreaming is poised to be a major driver of growth for social commerce as the capabilities expand and improve. For marketers that are ready to dip their toes in the livestreaming waters, here’s how to incorporate the practice into social commerce strategies today:
Gen Z doesn’t trust brands with its data
On today's episode, we discuss what Google delaying getting rid of third-party cookies means for everyone, whether people will want to listen to audio on Facebook, what to make of TikTok's new mini apps called Jumps, Google's EU ad tech antitrust case, if moviegoing is making a return, what if time didn't exist, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Nina Goetzen.
The company petitioned for the recusal of FTC chair Lina Khan from all related antitrust investigations over her past criticism. Amazon’s aggressive move may ultimately backfire by galvanizing regulatory and legislative interest in clamping down on its business practices.