Digital health startups to watch: We spotlight buzzy digital health funding rounds from telehealth company eVisit to virtual care navigation firm Pager—and why they’re worth watching.
Next-level healthcare AI companies combine analytics, clinical, admin applications: Healthcare analytics firm Clearsense acquired AI analytics peerCompellon to expand into predictive AI as all-in-one healthcare AI tools emerge as a standard amid the virtual care boom.
On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Retail media ascendant: Third-party data deprecation and the rise of connected TV give retail media advertising an edge over other digital performance channels.
Netflix ups the ante against other streamers with Roald Dahl IP acquisition: This could also help the platform branch out from streaming and into games, publishing, and more.
Twitch’s deal with the National Music Publishers’ Association must be the first of many: The platform will need to ink deals that actually let streamers use copyrighted music in order to fend off competitors and support its growing music community.
Internet users don’t love digital ads, but they don’t hate all formats equally. Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example.
Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.
Internet freedoms declined yet again both in the US and abroad: Now, Big Tech will have to choose whether to continue making concessions to increasingly restrictive governments or turn away from markets altogether.
The raise signals a push toward further expansion to fuel platform growth due to the competitive threat of incumbents encroaching on startup turf.
On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
The popularity of news content on social media is on the decline: News consumption on social media is going down as changes forced by regulators begin to take effect.
Chase’s UK debut includes 12-month sweeteners for customers: The US banking giant is offering customers in its new market cash incentives tied to debit-card transactions. Their lengthy availability and the lack of the usual strings attached could be a recipe for success.
The payment giant’s app overhaul could set it up for substantial cross-promotion possibilities, which can grow payment volume and create a more loyal user base.