US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years. We forecast that click-and-collect sales will follow up last year’s 106.9% growth rate with a 15.2% increase this year, and that 150.4 million people in the US will make a purchase via click and collect at least once in 2021.
The company's second ever commercial robot has the potential to reshape warehouse work, but it may also revamp labor expectations in the process.
OpenAI's commercial API is generating 4.5 billion words a day in more than 300 apps.
For shoe retailer DSW, TikTok is a place to test, learn, and have fun. In this excerpt from our new report, "Marketing in the Short-Video Landscape," Maria Wollenburg, DSW’s manager of social media and content, shares what the company has done on the social platform and what was learned in the eight months since launching its first TikTok paid ad campaign.
Before brands embark on short-video marketing, one of their key considerations should be the pros and cons of user-generated content (UGC). Marketers have had to learn to be comfortable with showing their brand messages in the midst of UGC on social media—and that’s been harder than ever, thanks to the recent rise in negativity and misinformation on some platforms. But to excel in the short-video format, especially on TikTok, marketers must also be willing to tap ordinary users for inspiration, participation, and viral distribution.
On today's episode, we discuss Clubhouse's content and competitors, how the pandemic changed social media, the future of social networking, the potential of Instagram Lite, Facebook launching a kids' version of Instagram, some eerily accurate predictions about 2021 from 100 years ago, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman and Debra Aho Williamson, and forecasting analyst at Insider Intelligence Peter Vahle.
Tech CEOs back in Washington: The heads of Google, Facebook, and Twitter appeared before Congress to discuss misinformation and potential changes to Section 230, with a reform bill likely passing this year.
ByteDance’s gaming ambitions solidify: Its most recent acquisition of Moonton, a mobile game developer, lays the groundwork for a bigger battle against Tencent in the Chinese mobile gaming market.
GDPR delays FLoC rollout in the EU: Chrome’s alternative to third-party tracking of individuals will be delayed in the EU as regulators question its adherence to specific consent requirements.