How much wealthier are boomers than younger generations?
On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle.
The pandemic was responsible for a number of digital shifts in the UK—chief among them has been the move to connected TV (CTV) use. The UK was already one of the leading markets in Europe for CTV use, with usership levels broadly mirroring those of the US. The pandemic super-charged things, though, leading to substantial upward revisions to our forecast. In February 2020, we estimated that there would be 38.6 million CTV users in the UK that year; our revised forecast a year later pegged that number at 41.4 million, up 2.8 million.
Edelman's Trust Barometer shows the tech industry is rapidly losing trust worldwide, and most acutely in the US. The report details how trust is declining across specific technologies as well, including 5G, AI, IoT, and VR.
Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).
DoubleVerify and Facebook team up: The company will provide brand safety tools for Facebook video ads, which could help the social platform attract advertisers that are in danger of being swayed to more premium video content from YouTube or ad-supported streaming services.
Facebook remains atop the social ladder
LinkedIn increases influencer investments: Its new Creator Mode encourages original content creation, as the platform taps into the growing creator economy.