The tech giant hopes digital COVID-19 vaccine cards, dynamic CVVs, and expanded acceptance will bring skeptical iPhone owners into its payments ecosystem.
The UK neobank giant is rolling out stock trading in the US in hopes of capturing the retail trading boom, but existing digital brokers have already scooped up the lion’s share.
Monzo’s paycheck-sorting tool could help it become a primary bank: The UK-based neobank’s Salary Sorter tool lets US customers automatically allocate direct deposits for specific purposes. Is that enough to turn new customers away from incumbents?
While commission-free trading isn’t unique, bundling it with crypto and savings features will increase the time the UK-based neobank’s US customers spend with it.
YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.
Tesla may need to expand eye-tracking tech for inattentive Autopilot drivers: A new study may confirm that Autopilot users aren’t paying enough attention to the road—which compounds scrutiny the automaker is already facing amid plans to expand its driverless features.
Digital health startups to watch: We spotlight buzzy digital health funding rounds from telehealth company eVisit to virtual care navigation firm Pager—and why they’re worth watching.
Next-level healthcare AI companies combine analytics, clinical, admin applications: Healthcare analytics firm Clearsense acquired AI analytics peerCompellon to expand into predictive AI as all-in-one healthcare AI tools emerge as a standard amid the virtual care boom.
On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Retail media ascendant: Third-party data deprecation and the rise of connected TV give retail media advertising an edge over other digital performance channels.
Netflix ups the ante against other streamers with Roald Dahl IP acquisition: This could also help the platform branch out from streaming and into games, publishing, and more.
Twitch’s deal with the National Music Publishers’ Association must be the first of many: The platform will need to ink deals that actually let streamers use copyrighted music in order to fend off competitors and support its growing music community.
Internet users don’t love digital ads, but they don’t hate all formats equally. Consumer surveys have found it’s interruptive ads that frustrate users most: ads that take over the screen, prevent users from reading text, or force them to wait before a video plays, for example.
Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.