Almost all digital display advertising is transacted programmatically now—but that doesn't mean programmatic isn't still evolving. Gila Wilensky, president, US at programmatic media firm Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Xaxis is expecting for the next 10 years of programmatic advertising, including how AI will continue to evolve in the space, how addressability and measurability will change post-cookie, and what the maturation of ecommerce means for digital advertising.

Facebook seeks stricter guidelines: When it comes to transferring data across platforms, Facebook wants stronger stipulations—but this could cause more harm than good when it comes to competition.

Here's why some consumers don't buy eco-friendly products

Lululemon wants consumers to return their leggings: The company is piloting a way to recycle or resell used products with sustainability in mind, and customers will receive store credit for their old clothes.

A March recovery: The Standard Media Index reported nearly 25% growth YoY in the US ad market in March, as well as 7.2% growth over March 2019.

Snap earnings: The social media company reports its Q1 earnings today, offering a first glimpse into social media advertising in 2021. Read on for three things on our watch list.