Elizabeth Stein, founder and CEO of Purely Elizabeth, shares how the natural foods brand reallocated marketing dollars from in-store taste tests to digital discovery, and offers a special mantra for female executives to live by. Watch Industry Voices, a conversation between Elizabeth and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Facebook’s reality check: The company has 10,000 employees working on its 10-year plan for augmented reality (AR) and virtual reality (VR). It’ll be a while before Facebook reaches its lofty goals, but marketers could see benefits soon in the form of new AR ad tools.
Key appointments signal that the Biden administration is getting tough on Big Tech with a more aggressive approach to antitrust, but real reform will take an act of Congress.