Amazon’s AR push: The ecommerce giant has opened an in-person hair salon to show off its new augmented reality (AR) tools. Were Amazon to integrate AR into its site, it could make this experimental mode of shopping commonplace.
Apple’s privacy changes go into effect next week: The company revealed this tidbit after its Spring Loaded event, where it announced a slew of new products and features including paid podcast subscriptions.
iHeartMedia and the NFL want podcast listeners to care about football: The NFL continues to reach for younger consumers, this time with a podcast slate that could help it find potential fans where they already are.
Extended reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.
Podcasting will continue on its upward trajectory: However, stakeholders will need to assess their priorities when it comes to advertising as fragmentation continues to present an interesting challenge.
On today's episode, we discuss why companies are now making a sustainability push, examples of companies incorporating sustainability practices, and how much sustainability initiatives really matter to consumers. We then talk about the potential impact of a new Digital Markets Unit regulatory body, and what store closures and returning to the office look like in the UK. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Karin von Abrams and Victoria Petrock.
New data on Walmart Plus: A survey from industry researcher Field Agent shows that Walmart Plus may see higher churn relative to Amazon Prime.
Nielsen versus the networks: The ratings giant rejected demands for an independent audit following accusations of undercounting; citing its existing auditing partnership with the Media Rating Council.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring InMobi’s Robyn Meyers, vice president, West Coast brand partnerships, and Sergio Serra, senior product manager, SSP, along with Advertiser Perception’s Lauren Fisher, vice president, business intelligence. They highlighted the changes, how advertisers are currently thinking about Identifier for Advertisers (IDFA), and the best path forward.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's Katie Li, senior director, audience science and management, along with Evan Nicholson, senior director, personalization and experience optimization, and Jas Singh, vice president, marketing platforms.