2020 was a big year for podcasting—with record-breaking acquisitions and big-name content deals, the industry continued on its upward trajectory despite changes to listening behavior brought on by the pandemic.
Logistics have become vital to the success of any business that sells its products and services online. In Latin America, the ability to make quick and on-time deliveries—especially outside of major urban centers—often proved to be a quite complex task due to large swaths of unpaved roads and underdeveloped infrastructure in many countries.
Giving Amazon exclusive livestreaming rights to last Saturday’s NFL game seems to have paid off—it had the highest average number of viewers per minute for a digital NFL game.
During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.
eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.
Almost half of HBO Max subscribers watched the “Wonder Woman” sequel its opening day, a success for the company’s new simultaneous release structure.
Consumer confidence is still far below pre-pandemic levels, but as vaccines roll out and a new stimulus bill approaches approval, consumers are becoming more optimistic about the coming months.
The majority of premium OTT viewing is on CTV devices like Roku or smart TVs that connect directly to the internet.
Programmatic CTV ad spending will grow by 36.3% by the end of 2020 as advertisers continue to push into streaming, although the channel is still much less programmatic compared with mobile.
TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.
The biggest demand-side platforms (DSPs), like Amazon and Google, are the companies best poised to navigate the shift away from third-party cookies, according to US marketers, which could see the companies gain market share as cookies are phased out.