Clubhouse hopes to foster community: The social audio app is banking on its new creator program to draw in more users and breathe life into the platform.
HBO Max sells big in upfronts: The company has reportedly pulled in $80 million for its upcoming ad-supported tier, but to keep that momentum it will need to live up to its big subscriber number promises.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring ActionIQ's CMO, Leah Pope, along with panelists Ekta Chopra, chief digital officer at e.l.f. Beauty, Carrie Tharp, vice president, retail and consumer at Google Cloud, and Elizabeth Shaw, strategist and CMO Advisor. They discussed why marketers must unify external and internal silos to create a CX-centric organization.
On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.
Digital audio has undoubtedly benefited from the UK lockdowns. Even with reduced commuting likely eating into their time spent with mobile audio, UK listeners still tuned in to digital audio elsewhere and will continue doing so.
Under the CCPA, exploitative UX/UI design choices won't be able to trap Californians in data privacy opt-out loops.
Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.