In this episode, the 'Behind the Numbers' crew new and old—former eMarketer principal analyst and now vice president of content studio Paul Verna, former eMarketer senior analyst and now market strategy manager at Spotify Bryan Yeager, director of content studio Daniel Caridi, director of report editing Rahul Chadha, and podcast host Marcus Johnson tell the story of how and why 'Behind the Numbers' got started, our favorite episodes, and what we expect the future of podcasting to look like. We hope you enjoy. And thank you so much to everyone who's ever listened for helping to make this show what it is.

Facebook’s replication station: The company is reportedly developing a Clubhouse dupe for its own portfolio, attempting to cash in on the audio app’s nascent popularity.

New feud is brewing in the broadcast world: Dish’s Sling TV added new local channels through a deal with Locast in a step that goes against arguments the free over-the-air broadcaster has made for itself against TV networks in the past, all while the company is embroiled in a lawsuit with those very networks.

States press on with tech regulation: The Maryland General Assembly is holding out for its Senate to override the state’s previous veto of a bill to tax digital advertising and streaming, making Maryland another state taking steps to regulate tech.

Measuring the effect of their messages is one of marketers' most vital tasks. Anne Hunter, vice president of product marketing at panel-based insights company DISQO, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about some of marketers' longstanding challenges with measuring ad effectiveness and understanding consumer journeys—and how a consumer-first approach can help.