We spoke with Zak Normandin, founder and CEO of Iris Nova, about how his company has leveraged SMS to better serve its customer base.
The not-so super Super Bowl ratings: The game reported about a 5.5% drop in total viewership, but it still draws one of the largest audiences on traditional TV.
Younger flyers are looking for extras: Spirit Airlines has revamped its loyalty program to reward consumers for more than distance accrued, and they’re not alone in looking to expand its rewards to attract younger frequent flyers.
Google could limit tracking on Android: The move follows in Apple's footsteps, but Google will likely be more willing to work with the ad industry to develop a privacy-friendly alternative.