Which ad type do US adults trust?
In this On-Demand Meet the Analyst Webinar, our analyst dove into our latest US social commerce forecasts, and the areas poised for growth.
Over the past year, retailers have had to adjust their marketing strategies and take on a more omnichannel approach to keep up with changing shopping behaviors.
Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
The App Store gatekeeper may need a new status: New EU and UK probes into Apple may finally force the company to rethink some of its more stringent App Store policies.
Snap and Gannet are focusing on home: The ad partnership geared toward local communities will benefit both companies in their current commitments.
Streamers battle for sports rights: Media companies are hinting at new plans to use live sports to drive streaming subscriptions, which could grow the audience of sport fans who can be targeted through digital channels.
Brave is one a handful of emerging contenders poised to take on Google’s search dominance by putting user privacy first.
On today's episode, we discuss Twitter's "Super Follows" and "Communities" features, what annoys online shoppers, whether a foldable iPhone is coming, if Paramount+ can fit into people's media diets, Instagram's new Live Rooms offering, where to find a true wonder of the world, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Yoram Wurmser, and analyst at Insider Intelligence Blake Droesch.