Gen Xers will be ages 41 to 56 in 2021, making the oldest of the cohort within sight of retirement—or, at least, within sight of an age at which they might like to retire. Whether they’re saving enough to make retirement feasible is another matter, especially given the pandemic.
Data drives dollars: Ad conglomerate Publicis Group attributed its positive growth in Q4 to the success of its data business Epsilon.
The (sports) bets are in: Sport gambling companies have increased their ad spend 82% YoY since mid-June and will likely continue to increase their marketing efforts as legalization continues.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's Matthew Mobley, CTO, Erin Hutchinson, global chief marketing and communications officer, and Gaelyn Almeida, senior director, technology strategy, along with Universal Parks & Resorts’ Leah van Zelm, vice president, analytics and targeting, integrated media and digital, for this live Tech-Talk Webinar. They discussed how marketers can get to the heart of CX with a real-time and privacy-safe approach.
Downloading apps? There’s an app for that
With bigger-than-average incomes and households, Gen Xers do bigger-than-average buying. But often on the lookout for deals, they are not spending heedlessly. Digital plays an important role in their shopping, especially during the pandemic.