The coronavirus pandemic and the ensuing recession have constrained ad spending growth for nearly every industry—and retail is no exception. Curated by eMarketer, this collection of insights and interviews will help you understand how retail marketers are facing the challenges in this industry today. Download this complimentary Roundup “Industry Insights: Retailers Speak Out.”
From the onset of the pandemic, US consumers have shifted to ecommerce for essential goods and personal care products, which is keeping consumer packaged goods (CPG) digital ad spending afloat. Curated by eMarketer, this collection of insights and interviews will help you understand how CPG marketers are facing the challenges in this industry today. Download this complimentary Roundup “Industry Insights: CPGs Speak Out.”
China’s Gen Z is extremely online
A common misconception by first-time virtual event organizers is that digital is easier to execute than in-person. But the reality is virtual is just a different beast.
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.
Super Bowl streams were lower than expected: Only 20% of homes with a Roku or Chromecast streamed the big game this year, which may come as a surprise given the general consumer shift toward streaming seen during the pandemic.
It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.