eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with junior analyst at Insider Intelligence Blake Droesch, discuss the work-from-anywhere future, how this years' Super Bowl will be unique, why some retailers are skipping returns, Spotify's emotion-based recommendations, what customers want from chatbots, the ideal length of time you should dunk your Oreo in milk, and more.
The New York Times gets closer to its digital transformation goals: The company reported a big increase in digital-only subscriptions, an outlook indicating it’ll keep betting on that ringer.
Social commerce is a fast-growing segment of the US ecommerce market that’s garnering more attention and investment from media companies and brands.
eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses Apple's unfathomable Q4 results and market position. He then talks about how Apple’s new privacy labels may influence the choices consumers make, Google's new mobile search redesign, and whether 2021 could see 5G smartphones fall below the $200 mark.
Amazon and Google earnings show that ad budgets have recovered: The companies continued to see strong ad revenue growth in Q4, both boosted by ecommerce performance.
Gen Xers will be ages 41 to 56 in 2021, making the oldest of the cohort within sight of retirement—or, at least, within sight of an age at which they might like to retire. Whether they’re saving enough to make retirement feasible is another matter, especially given the pandemic.
Data drives dollars: Ad conglomerate Publicis Group attributed its positive growth in Q4 to the success of its data business Epsilon.
The (sports) bets are in: Sport gambling companies have increased their ad spend 82% YoY since mid-June and will likely continue to increase their marketing efforts as legalization continues.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's Matthew Mobley, CTO, Erin Hutchinson, global chief marketing and communications officer, and Gaelyn Almeida, senior director, technology strategy, along with Universal Parks & Resorts’ Leah van Zelm, vice president, analytics and targeting, integrated media and digital, for this live Tech-Talk Webinar. They discussed how marketers can get to the heart of CX with a real-time and privacy-safe approach.
Downloading apps? There’s an app for that
With bigger-than-average incomes and households, Gen Xers do bigger-than-average buying. But often on the lookout for deals, they are not spending heedlessly. Digital plays an important role in their shopping, especially during the pandemic.