Why companies get "canceled": US adults say they revoke support of companies to make them change their ways—and the majority are willing to accept a company's apology if it promises to change, according to new research.
The threat of similar patchwork state laws puts pressure on the FCC and Congress to articulate plans for reinstating net neutrality at the federal level.
Big Tech v. Maryland: Lobbyists filed a suit alleging that the state's recently passed digital ad tax is unconstitutional and would hurt small advertisers. But if Maryland prevails, it could set a major precedent for similar taxes in the US.
Traditional ads are more trusted than digital ads: Even though US adults are reading fewer newspapers and watching less TV, the higher prices and standards that those formats command make them more trusted than, say, social ads.
Digital is quickly becoming more programmatic: Some 63% of digital ads were sold programmatically in H2 2020, compared with 52% during the same time in 2019. This was accelerated, not caused, by the pandemic.
Canadians click and collect: In-store or curbside pickup services were in high demand during lockdowns, which sped up adoption among both retailers and customers.
Top industries facing a data security trust fall
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.