A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.
Disney's pivot to streaming is ramping up: Streaming is beginning to perform better than both its theatrical and TV segments, which makes it very likely that the company will focus more heavily on streaming in the future.
Virginia passes privacy law: It's the second state to do so after California, but its bill differs in many ways, which could make compliance difficult for businesses unless a federal law is passed.
Instacart's ad biz heats up: The company is beefing up its retail ad network with new investments and hires, which could help it become one of the biggest retail media networks behind Amazon and Walmart.
On today's episode, we discuss whether Disney+ can overtake Netflix as the top streaming service and how important subscription bundles will be in the future. We then talk about which of the streaming platforms is winning the "original" and "exclusive" content battle, Netflix's free content strategy, and AT&T's plans for DirecTV. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.