WhatsApp users can now shop by messaging vendors directly on the app, with Facebook likely targeting mobile-first markets like India and Brazil.
Worldwide revenues for big data analytics is forecast to grow by nearly 450% to reach $68.09 billion in revenues by 2025.
It is unlikely that US adults will be doubling down on their investments anytime soon. Per July 2020 polling from consulting firm Phase5, 45% of US adults said that the pandemic has not created good investment opportunities.
YouTube is the single biggest source of supply in US CTV advertising. The digital video platform’s outsize role in the US CTV space is particularly striking given that advertisers can’t access CTV inventory on YouTube on non-Google platforms (e.g., Roku).
Nielsen will roll out a new ratings system that combines linear TV and digital video audience data, a huge boon for marketers as viewership increasingly shifts to digital.
Google Stadia games can now be streamed directly to YouTube—a win-win for Google, which could see increases in YouTube livestreaming viewership and adoption of Stadia.
Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.