Color Health, OpenAI develop AI copilot: Here’s how the AI-powered cancer screening tool works and why OpenAI is continuing to push into healthcare.
On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.
4 in 10 US agency and marketing professionals have reallocated ad dollars from linear TV to spend on connected TV (CTV), according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline.
The year is nearly halfway over. As we prepare for H2, our analysts have been hard at work debating some very specific—and potentially unlikely—predictions that could play out in the coming months. Everything from retail media standardization to drone delivery to AI partnerships is at play over the rest of 2024. Here are some of our analysts' hottest takes.
2024 election sparks brand safety concerns: social media platforms face backlash over misinformation and weakened content moderation.
Independent creators will find new audiences and subscribers will get new content as Spotify explores other growth sectors.
Ilya Sutskever launches Safe Superintelligence Inc., reflecting ex-OpenAI leaders’ trend toward AI safety amid commercial pressures in the industry.
Although there’s no industry standard yet for AI watermarking, Meta’s new audio AI detection tool could become a leader.
Smart tech enhances travel experience: Travelers say rental homes and hotel rooms with smart devices improve comfort, convenience, and sustainability. Adding these features can save properties money too.
87.9% of US Gen Zers are social network users, according to our forecast.
CVS Media Exchange (CMX) announced yesterday the beta launch of a new self-service offering in collaboration with The Trade Desk. The offering includes enhanced audience targeting, transparent ad pricing, the ability to activate media through its data service provider, and improved performance insights.
Whoever takes over the portfolio will gain 12 million cardholders—a large but potentially risky volume opportunity
Automation and AI are enhancing email marketing with improved personalization and efficiency.
Instacart expands offsite retail media capabilities with YouTube partnership: The retailer’s first-party data will power shoppable ads for CPG brands
Sharing its development and testing playbook could help close AI’s security gaps as businesses rush to adopt genAI.
Netflix gets its first foothold in experiential retail: The streamer announced two “Netflix House” locations at malls in Dallas and Pennsylvania.
Retailers and governments disagree on the best way to fight retail theft: Walmart and others are pushing back against legislative efforts in California and New York.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.