LG Ads introduces new CTV ad formats: CMO Tony Marlow discusses ad relevance and innovative opportunities in an exclusive interview.
Google’s I/O showcases bold AI integration across products: The announcements show its marketplace strength but it’ll need an effective monetization strategy to beat the competition.
Amazon’s Project Kuiper seeks FCC approval to provide satellite internet on moving vehicles. It’s a challenge to SpaceX's Starlink and will disrupt the status quo in the satellite industry.
PSCU/Co-op Solutions has rebranded as Velera as part of a bigger move to help its members grow and attract a more diverse customer base.
On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.
Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer dollars heats up, mobile apps can help retailers reach a more engaged audience and enable a more omnichannel shopping experience.
“Creator is in their name. So let them create.” That was the advice Sophie Jamison, CEO of Lightning Media, shared at the recent EMARKETER Summit. Jamison warned against giving creators too much direction and was optimistic about the future of social media marketing, even if TikTok goes away.
As retail media moves both off-site and in-store, audio is becoming a bigger part of the ad mix. Here are two ways brands can incorporate audio into their retail media activations.
Ryan Mayward, senior vice president of retail media sales at Walmart Connect, shared three ways retail media is evolving and how Walmart is keeping up on our Reimaging Retail podcast.
Shein’s efforts to woo US lawmakers, NRF fall on deaf ears: The fast-fashion giant could shift its IPO to London as it tries to head off supply chain scrutiny.
Economic pressures reduce marketing budgets as percentage of revenues: CMOs respond by prioritizing AI to enhance efficiency and ROI.
Apple isn’t bargaining in good faith, allege retail workers: As a result, associates voted to authorize a strike that could cause lasting damage to the tech giant.
US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast.
Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.
At NBCUniversal’s Upfront, ads and content share center stage: Return on ad spend, AI concerns, and streaming-first projects were all featured.
What Netflix’s potential NFL deal means for the future of sports: The streaming giant’s two-game deal could propel it to become a contender for future rights deals.
India’s growing middle class is fueling a luxury boom: Luxury sales are expected to post 15% to 25% annual growth over the next seven years, per Barclays.
On-device AI will mark a major update for Siri and the iPhone. It could be a watershed moment for consumer AI use that boosts OpenAI’s value
Major firms like Apple and Microsoft are investing heavily in Southeast Asia, drawn by its strategic advantages, booming tech market, and pro-business climate.