A leak from National Public Data has exposed billions of records across the US, UK, and Canada, heightening the threat of identity theft and phishing attacks. Read online
With Apple imposing a 30% fee on iOS subscriptions, creators must choose between raising prices or losing income, intensifying criticism of Apple’s control.
The smartphone series and its cutting-edge AI features reinforce Google’s advantage over Apple in the evolving AI landscape.
Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they “often” or “always” accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 EMARKETER survey.
Netflix dominates in consumer attention however you slice the data.
Nearly two-thirds (66%) of US data and ad professionals have adopted data clean rooms as a result of privacy legislation and/or signal loss, according to February 2024 data from the Interactive Advertising Bureau (IAB) and BWG Strategy. Since data is at the core of retail media success, enabling brands to target and measure campaigns more accurately, it’s not surprising that data clean rooms have come into play.
Now is the time for brands to build relationships with Gen Alpha: The generation is worth over $28 billion in direct spending, with billions more indirectly.
German grocer Lidl leans into home improvement: The discount retailer opens two dedicated locations for its DIY private label as consumers gravitate toward store brands
Digital ad spend grows in Q2 2024, says Skai: Retail media leads with 21% YoY increase, despite higher CPC and CPM across channels.
Retail theft is on the rise, say 42% of retailers: That leads merchants to lock up inventory, which frustrates shoppers and drives some to Amazon or other online retailers.
A potential East and Gulf Coast port strike in October adds to retailers’ supply chain challenges: That’s increasing the pressure—and cost—for companies to bring in holiday inventory early.
The new licensing deal expands Meta’s content options, potentially fueling Threads’ growth while tackling AI-related music infringement concerns.
Persistent security and stability problems in their processors are eroding trust and driving users to more reliable options like Qualcomm and Apple Silicon.
Big Tech companies are bypassing acquisitions by poaching key employees and licensing technology, leaving startups vulnerable and potentially stifling innovation.
Despite earlier cutbacks to this division, Microsoft is preparing a new mixed-reality device, marking a strategic shift in its tech offerings.
In a case study, we explore why Community Federal Credit Union’s local partnerships strategy has been so successful.
Commerce media is knit together by the use of first-party commerce data to power targeted advertising. But beyond that foundation, the strengths, use cases, and challenges can vary depending on the vertical.
Key stat: 56% of internet users in China have used generative AI (genAI) compared with 46.3% of internet users in the US, according to February 2024 data from the Ministry of Internal Affairs and Communications (MIC) - Japan.
As ecommerce grows in back-to-school shopping (34.9% of total back-to school sales this year versus 33.5% in 2023), content creators are playing a pivotal role in how consumers find school supplies. This shift is driven by younger parents buying classroom supplies for K-12 children and college students outfitting their dorm rooms. Both groups favor online shopping for its convenience and the ability to compare prices, our analyst Sarah Marzano said in a recent edition of our “Behind the Numbers: Reimagining Retail” podcast.
When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. Social media, and TikTok in particular, was the ideal platform. “It's on TikTok where Kamala is really shining,” said our analyst Jasmine Enberg on a recent edition of the Behind the Numbers podcast. Here are three things to consider about Harris’s social media and campaign strategy.