At Upfronts, Warner Bros. Discovery leans into streaming ad innovation: New formats include shoppable ads and contextual targeting, aiming to improve viewer experience and ad performance.
Netflix partners with NFL: The platform will be streaming live Christmas Day games to attract new subscribers—and advertisers.
Disney will “pretty dramatically” reduce spending on linear content: Despite a streaming-first pivot, the company finds success distributing content on both linear and digital.
YouTube’s advertising and creator strategy is paying off: The company boasted significant viewer and ad spend growth at Upfronts, alongside new ad formats fueled by AI.
Canada Goose generated big gains in FYQ4: The company’s sales soared nearly 34% in China at a time when other luxury brands are struggling.
Under Armour and adidas head in opposite directions: Under Armour aims to build a premium position for its brand, while adidas looks to broaden its customer base with cheaper shoes.
Samsung’s AI-enabled tablet ad counters Apple’s controversial iPad Pro “Crush” spot. Putting people ahead of technology champions creativity and sparks brand competition
Their customers are angry about critical product disruptions and could look elsewhere for banking services.
97% of US TikTok shoppers also shopped at Amazon in the past five months, according to February 2024 data from Earnest Analytics.
Live shopping sparks interest in younger shoppers: So far, the format is most successful as a community-building exercise for brands.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.
Consumers are growing more discerning in when and where they spend: While inflation waned in April, rising credit card debit weighed on consumer spending.
As AI has evolved over the past few years, Pinterest has leaned heavily into the tech to create a more curated, relevant user experience.
LinkedIn’s not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. “LinkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,” said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.
Budget pressures drive shoppers’ grocery choices: Price is the biggest factor when deciding where to shop, although quality, availability, and convenience also matter.
When it comes to retail spaces, smaller is better: More than two-thirds of the executed leases in the retail sector in Q1 were less than 2,500 square feet.
Today’s podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase’s digital platforms. Listen today!
As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.
Home Depot’s sales have fallen for six straight quarters: That’s largely a reflection of a dismal housing market that CNN calls the “the worst time ever to buy a home.”