The move is part of the BNPL fintech’s efforts to become a super app, and the accounts’ tie-in to Klarna’s newly launched rewards should help spur adoption
The US consumer is holding up, according to Walmart: The retailer raised its full-year outlook after solid spending from value-seeking shoppers drove it to a Q2 earnings beat—although it warned of uncertainty heading into election season.
X AI tool reignites brand safety concerns: Grok genAI was used to create violent images of brand mascots and celebrities, highlighting social media’s moderation challenge.
Alibaba and JD.com disappoint on revenues as 618 shopping festival fails to lift sales: Both retailers fell victim to the difficult consumer environment in China, as shoppers spend more cautiously.
The FTC cracks down on fake reviews: A new rule bans their sale and purchase, alongside the use of AI to generate fake testimonials, to help restore trust in online marketplaces.
It’s not easy to get shoppers to switch grocery stores: Consumers are far more loyal to their grocers than they are to specific brands.
Healthcare, pharma ramp-up partnerships with social media influencers: We explore the factors driving brands to embrace health influencers and examine how marketers can better navigate the creator economy.
Ro rolls out GLP-1 insurance coverage checker: The tool will help consumers determine if their health plan will cover weight loss drugs, while Ro could drum up enrollment in its own weight loss program.
Google’s new smartwatch will have a loss-of-pulse detector: We explore if the health-tracking capability can prove effective.
CMS unveils final prices of 10 drugs negotiated under the IRA: Here’s why drugmakers aren’t too concerned about the perceived impact on their bottom lines.
Political campaigns embrace the creator economy: It's a recognition of creators' ability to influence voters and drive engagement.
Streaming spending surges in Q2: Ad-supported streaming services are cutting into pay TV’s market.
Harris outpaces Trump in digital ad spending: $57 million investment targets young voters, though the spend hasn’t been without some controversy.
SAG-AFTRA softens on AI: Nearly a year after its historic strike began, the union will allow actors to make AI deals with advertisers.
On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.
Content Library’s limited access and minimal features may undermine efforts to curb disinformation during a crucial election period
The layoffs reflect a growing trend in tech in which innovation is prioritized over job retention.
The vulnerability threatens data security, causing companies like Palantir to reconsider their trust in Android devices.
TikTok introduces group chats and custom stickers: The platform to engage Gen Z and rival messaging giants, but user adoption could be a challenge.
A federal judge has ruled that Google's search business is an illegal monopoly, marking a significant win for the U.S. government’s efforts to rein in big tech. The landmark decision found that Google abused its dominance by paying device makers billions annually to be the default search engine, stifling competition.