The influencer marketing industry finds itself at an inflection point in more ways than one, and agencies must adapt to stay afloat.
The law enforcement agency is seeking civil penalties against the neobank, replacing the FTC’s original lawsuit.
Interest rate cuts could help heading into 2025, but consumer financial health remains on shaky ground
While the lawsuit may not go anywhere under Trump’s CFPB, the P2P platform’s continual fraud concerns may damage its reputation
The deal highlights providers’ efforts to keep up with the growing demand for EWA
China’s economy faces more gloom in 2025: Sluggish consumer spending and a potential trade war will weigh on growth.
Dockworkers, port operators return to negotiating table as January 15 deadline looms: But clashing views on automation could scupper talks and trigger a costly—and disruptive—strike.
AI Overviews are a key reason to update your Google strategy: Their prominent placement changes the value of Google’s varied ad space.
A massive data leak, including German politicians’ car locations, amplifies concerns over automakers’ ability to secure data in their race for connected car dominance.
While our analysts have shared their major trends for the year ahead, the newsletter team has a few additional thoughts. In 2025, we think retailers will focus on personalized in-store experiences and technology to boost foot traffic and engagement while Amazon brings its AI assistant, Rufus, to brick-and-mortar locations. Discount retailers will struggle to retain customers, leading them to diversify or launch marketplaces to stay competitive.
25% tariffs on Mexican imports could shake up the struggling beer industry: Modelo owner Constellation Brand would be hit hard, while Molson Coors could seize the opportunity to grow share.
Lidl delivered its most successful UK Christmas season on record: The discount grocer’s revenues rose 7% in the four weeks leading up to Christmas.
Rushed genAI promises and delayed launches erode trust, exposing how tech giants are prioritizing hype over realistic timelines in a race to beat competitors
Over a quarter (27.9%) of US internet users use mobile apps to track their fitness and health, according to October 2024 data from Comscore.
US consumers see weight loss drugs as more effective than diet, exercise: Many plan to take a GLP-1 in 2025. Marketers in the health, wellness, and fitness spaces must pounce on the opportunity to frame their offerings as a better long-term bet than weight loss drugs.
Drugmakers plan price hikes on over 250 branded medications in US: Facing a hit under the Inflation Reduction Act, they’re taking matters into their own hands to offset lost revenue.
Consumers don’t want to pay for patient portal messages: And responding to messages takes up physicians’ ever-limited time. Here’s how AI chatbots could benefit both parties.
CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.
Apple TV+ offers free weekend: A blend of traditional tactics and tech strategy aims to boost subscribers ahead of Severance Season 2.