The holiday retail season keeps getting longer: Nearly two in five consumers plan to start shopping for gifts by September, well before retailers launch their fall sales events.
Ruling puts Google in DOJ’s crosshairs: A federal court’s decision that Google monopolizes search and ads leaves the DOJ weighing a breakup. Even if it happens, Google’s dominance is likely to endure.
US inflation dipped below 3% in July—the first time since March 2021: While price increases are slowing, consumers feel little relief, fueling pessimism about the state of the economy.
AI will evolve from customer engagement tool to brand ambassador. Virtual shopping assistants are getting generative capabilities.
Aldi is partnering with Instacart to deploy the latter’s Connected Stores solution. The partnership comes at a time when consumers are increasingly turning to discount retailers for low prices amid a tough economic climate.
Mars branches out into savory snacks with $35.9 billion Kellanova acquisition: The deal—if approved—will enable the company to keep pace with consumers’ desire for healthier snacks, reach more Gen Zers and millennials, and unlock cost savings.
Neutrogena debuts product line on TikTok Shop in a bid to woo Gen Z skincare obsessives: The brand hopes to regain market share in the dermatological space after ceding ground to L’Oréal’s CeraVe and La Roche Posay.
Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.
Streamers poised to tap foreign-language boom: Viewing of non-English content rises in North America, UK, and Australia.
iPhone users can now view deals on Spotify’s app, but must navigate to the website for purchases, sidestepping App Store fees.
The Join Industry Committee’s big step forward: The certification of iSpot could accelerate adoption of non-Nielsen measurement currencies.
On today's podcast episode, we discuss if ‘Just Walk Out’ technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
Tech’s Big Five (including Meta, Google, Amazon, Microsoft, and Apple) have all upped mentions of AI during their 2024 earnings calls compared with two years prior, according to company releases.
Google’s chatbot, now more personalized and human-like, sets the stage for increased AI adoption and market leadership.
Top firms like McKinsey, Accenture, and Deloitte are investing billions to remain ahead in the AI race.
With 70% of companies at risk and deepfake incidents soaring, enhanced biometric authentication and awareness are critical.
Digital will make up 63.7% of the 12 hours and 37 minutes (12:37) per day US adults spend with total media in 2024, per our forecast.
Agencies embrace Reddit's ad tools: Partner Badging Program and certifications drive drives mid-market platform adoption.