Made-for-advertising (MFA) websites, which run programmatic ads but lack quality content or engagement, account for just 2% of unique websites, but are drawing in as much as 11% of total open programmatic ad spend worldwide, according to October 2023 data from Pixalate.
Latin America retai media ad spending is set to triple by 2028: Our new report unpacks what's driving the growth as well as the opportunity for retailers.
Bosch weighs Whirlpool acquisition as it braces for weaker consumer demand until 2025: The move would enable the German company to grow its share of the market and capitalize on strong sales for smaller appliances like stand mixers.
Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it.
Amazon to launch budget marketplace to compete with Temu, Shein: The retailer is copying their playbook—complete with cheap products and longer delivery times—to stay ahead in the ecommerce race.
Sam’s Club grew its Gen Z membership 68% over the past two years: Younger consumers’ growing focus on value has made warehouse clubs and their high-quality private label brands more appealing.
VW invests $5 billion to keep Rivian afloat and in turn gets access to technology-driven solutions for its fleet of vehicle brands. Strategic partnerships can accelerate EV adoption.
While this provides smarter in-car assistance, consumers may not flock to VW just for an improved infotainment system. Read online
Backlinks remain crucial for high Google ranks: study shows 96% of top sites have over 1,000 unique links despite the search giant's claims.
While intermediaries’ share of ecommerce sales (grocery or otherwise) will remain relatively flat for the next couple of years, they’re still a long-term threat to traditional retail. But there’s an opportunity for retailers to use intermediaries’ strategies against them.
Grubhub pushes deeper into groceries: The delivery company will fulfill orders for Albertsons’ banners that include Albertsons, Safeway, Jewel-Osco, and Vons.
The number of AR users will surpass 100 million next year and reach 116.0 million in 2028, per our forecast.
Artist permissions are needed for YouTube to expand its AI music tools and compete in the short-form content market.
Intensifying scrutiny and potential billion-dollar fines could create product fragmentation, leaving EU customers without some features and functionality.
Netflix and Microsoft renew their vows: The streamer is hoping Microsoft can help it tap into high demand for CTV ad space as it struggles in Amazon’s shadow.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Toys R Us offers a high-profile use case of AI video: The toy brand made an ad with OpenAI’s Sora tool, riling creatives.
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
Prime Day will run from July 16 to July 17: Amazon will offer shoppers a wide array of discounts and personalized deals on 35 categories as it tries to hold off competitors.
Advertisers will increase their spend on US retail media search ads every year of our forecast period in 2028, when it will see its most growth at 23.4% YoY, according to our March 2024 forecast.