Retail genAI use is skyrocketing: Retailers are wielding the tech to improve productivity and the customer experience while shoppers rely on genAI to uncover deals and product recommendations.
Major advertising holding companies take divergent approaches to return-to-office policies: Employee retention and satisfaction hang in balance.
Companies implemented the tech for hyperpersonalization, AI chatbots, fraud prevention, and other use cases
37% of AI initiatives in the UK and US are run by the CMO or another executive, and 26% by a marketing operations team, per a November report from Invoca.
On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.
Christmas Day is less than a week away, but some consumers are still chipping away at their lists. That’s why Walmart, Target, Best Buy, and Dollar General are announcing last-minute holiday deals for consumers seeking the perfect gift.
For brands, working with influencers was once an experimental addition to their media plans, but growth in influencer marketing spend is now outpacing its digital and social counterparts, per our forecast. While influencer partnerships still account for a significantly smaller part of the media mix, their growth is a sign that the industry is maturing—and more legacy advertisers want in.
The regulator cut interest rates by another 25 basis points 4.25%-4.50%.
The office of the Delaware State Bank Commissioner granted its approval, leaving just stakeholders and federal regulators to decide the deal’s fate.
Traveling for the holidays? Here are four episodes of our "Reimagining Retail" podcast for your listening pleasure.
RFK Jr.’s pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK’s plans to cut D2C advertising.
Mobile ad spending reaches $203 billion: Desktop grows steadily, but its share falls below 25%, reflecting the continued platform shift.
Retail media is now being adapted by companies in other verticals: Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.
Brands focus on AI as creative ally: The technology's role in fostering innovation and cost savings augments human touch.
Limited-time sale pricing was the top factor contributing to US shoppers’ most recent online impulse purchases, according to September 2024 data from Gale Group.
Here are three strategies retailers can learn from big tech players to pump up on-site ad revenues.
The martech landscape is shifting from prompt-based AI to more sophisticated autonomous systems. Agentic AI—artificial intelligence that can independently execute tasks, make decisions, and learn from interactions—represents a significant evolution in how marketing teams can operate and scale their efforts.
Consumers are very aware of ads that they think were served to them using behavioral targeting.
Private labels gather steam: Consumers are buying more private label products than they were a year ago—seeing them as being on par with name brands.