Retail media is the fastest-growing ad channel we track in the US, driven by new innovations, inventory growth, and new players launching media networks. Here’s a look at some of the biggest retail media moves from the first six months of 2024.
TikTok Shop joins Amazon in holding a July sale: The marketplace hopes exclusive discounts on brands like L’Oréal and live-shopping events will boost GMV.
Home improvement customers shop differently than other categories: That’s why Home Depot sees a big opportunity to tailor its retail media network to those quirks.
Meta’s European ad-free subscriptions won’t fly, regulator says: EU regulators pressed charges against Meta that could cost it 10% of its global revenues.
Quieter Vidcon spotlights maturing creator economy: Growing sector turns focus to scaling up and revenue diversification.
Automakers face speed bumps ahead: While US auto sales grew 2.8% in the first half of the year, sales are expected to slow to 1.3% as consumers wait for interest rates to fall.
CPGs respond to growing divide between lower-income and wealthy spenders: While General Mills and others boost promotions, P&G doubles down on premiumization.
YouTube's US TV share reaches record 9.7% in May: The platforms surpasses Netflix and dominates streaming’s market share with nearly 25%.
OpenAI faces wins and losses with publishers: The Center for Investigative reporting is adding to the company’s legal troubles, but it also minted a new deal with Time magazine.
FIFA’s gamble on streaming could lead to a change in dynamics: The soccer league wants to expand FIFA+ as it struggles to find broadcast partners.
Debate drama eclipses CNN’s spotlight: News network sought viewership boost from presidential matchup, but the event diminished its role.
EU regulations are forcing Apple to reconsider App Store policies, reshaping mobile app distribution dynamics and opening a path for Epic Games to return to iOS.
The tool can enhance ChatGPT’s accuracy in coding output, but OpenAI’s path to increase brand trust also needs progress in data privacy and consumer-facing hallucinations
Retailers embrace the potential of non-endemic ads: Leveraging first-party data and expanding ad inventory to drive new revenue streams and enhance advertising strategies.
On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
64% of US LGBTQ+ members like brands that are willing to get involved in social issues, compared with 46% of adults overall, according to April 2024 data by YouGov.
Amazon Prime Day conditioned shoppers to expect bargains in July: That’s driven Google, Target, Walmart, and others to seize on the opportunity to drive consumers to spend.
“In the digital era, each step along the path to purchase has become significantly more complex,” our analyst Blake Droesch said on a recent EMARKETER webinar. “The store remains a vital centerpiece, but the number of digital channels that consumers are using to discover and evaluate brands continues to grow at a rapid pace.” Brands and retailers need to stay on top of evolving purchasing behavior to meet their customers where they are. Here are three trends and opportunities that can help.