Netflix phases out Basic plan amid ad-supported regrets: The company’s approach to lifting ad-tier subs puts it far behind Amazon.
Another Upfront season where Nielsen reigns supreme: The embattled measurement company is enjoying the benefit of strong linear sports viewership.
81% of US consumers dine out at least once a month: But they’re increasingly looking for good value beyond just low prices.
On today's podcast episode, we discuss why it felt as though fewer brands were showing their support for LGBTQ+ folks, what a brands place in Pride (or holidays) is, and which retailers have hit the nail on the head this year. Join our analyst Sara Lebow as she hosts analysts Daniel Konstantinovic and Paola Flores-Marquez.
There’s strength in numbers: Putting Saks Fifth Avenue and Neiman Marcus under the same roof could give the companies leverage with suppliers, unlock cost savings, and bolster the fledgling Saks Media Network.
Its AI investments are driving up greenhouse gas emissions and getting in the way of its sustainability objectives, suggesting a need for more robust environmental measures.
Instagram wants to improve content labeling accuracy and avoid overtagging, but it’s struggling because of a lack of industry standards for AI identification.
72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.
On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.
At least 80% of US consumers across age groups are concerned about data privacy when interacting with brands online, according to December 2023 data from Attest. And more than half of consumers would stop interacting with companies that have bad reputations around data or don’t allow them to opt out of tracking, per Q2 2024 data from Publishers Clearing House. Here are three non-cookie threats to advertising and information about what advertisers can do to stay visible.
Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.
With the success of retail media playing out under the looming shadow of third-party cookie deprecation, retailers are well positioned to make a case for the value of their data for non-endemic brands.
The layout of Google SERPs is changing. They still show sponsored results but not always at the top. And when AI Overviews are shown in results, ads can appear alongside organic references. A strong organic approach will be critical to search marketers as they navigate this shift.
Market clash between Samsung and Apple: As Chinese smartphone brands grow, Samsung and Apple face increasing competition to gain market share and advance their AI.
Digital competitors, new products, and evolving customer needs have forced banks to leverage AI to market their products more efficiently.
FTC doesn’t want Tempur Sealy to get in bed with Mattress Firm: The regulator alleges the deal would give the mattress supplier and manufacturer the ability to suppress competition and raise prices.
But the rapid growth and breadth of services may not be sustainable moving forward
The decision paves the way for future lawsuits against financial regulators