As the Asia-Pacific region experiences profound demographic and economic shifts, the pet economy is emerging as a vibrant and rapidly growing sector.
Walgreens expands clinical trials with $100M government deal: We explore why Walgreens is expanding its clinical trials division while CVS is shutting down its division.
Doctors’ media consumption habits are shifting: They’re using social media, podcasts, and video games for professional purposes. We explore what it all means for pharma marketers.
US adults are using AI chatbots to find health information: Despite concerns about their accuracy, consumers keep returning to the AI tools. Healthcare and pharma marketers have an opportunity to market through them.
Consumers spend most of their daily digital time with mobile devices—and ad spending reflects that. But as viewers shift to ad-supported tiers and streamers add inventory, connected TV (CTV) is closing in.
Expanding production in India positions Apple to tap into its rising middle class and 5G market, crucial for offsetting slower sales in China.
YouTube Sunday Ticket is poised to thrive thanks to Venu ruling: The pay TV service announced a slate of new features as it looks to entice new subscribers.
Data-driven decisions lead to early cancellations: “The Acolyte” and “My Lady Jane” axed as streaming platforms prioritize immediate success.
Sports and premium content boost Netflix Upfront sales growth: A 150% increase in commitments can be attributed largely to two NFL games and the WWE.
After increased investment in genAI, companies are struggling to measure the impact of initiatives, evaluate regulatory challenges, and achieve ROI.
Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.
Meta has a drug problem: Regulators are asking Mark Zuckerberg how the platform is addressing the spread of ads for illegal drugs on Facebook and Instagram.
On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Digital shelf labels are small screens that attach to retail shelves, enabling retailers to update prices and product information in real time.
The close tie between Amazon's ecommerce and advertising businesses presents both opportunities and challenges. "When ecommerce sales are growing, retail media dollars are going to go up,” our analyst Jeremy Goldman said on a recent episode of the "Behind the Numbers" podcast. “But when ecommerce dollars aren’t growing that much, it's harder to get the retail media dollars to grow because they’re so intertwined."
Lowe’s retail media network rebrand isn’t signaling a new identity, but a confirmation of the relationship it's built with its advertising partners.
American Express is expanding Amex Offers, which allows advertisers to serve card holders tailored deals. The expansion comes on the heels of Chase and PayPal launching financial media networks (FMNs), a trend we expect will continue.
Refusals by the popular apps Procreate and Halide to adopt AI reflect artists’ fears and growing anti-AI sentiment in the creative community. This backlash could shape the future of digital art in marketing and advertising.
Amazon tests removing product reviews and ratings from search: The retailer claims it will enhance the browsing experience, but it creates friction for the majority of shoppers who rely on customer feedback.