The Ai Pin maker is looking for a buyer and valuing itself at up to $1 billion. Technical issues, leadership changes, and fierce competition challenge its market potential.
An AI-powered Alexa will be a subscription service, enabling it to compete with multimodal chatbots. Its install base is an advantage, but privacy will be at the top of users’ minds
Consumers trust pharmacists to provide medical services: But barriers prevent pharmacists from having an expanded role in patient care.
Most patients quit GLP-1 weight loss drugs before seeing benefits: Here’s the reality for patients taking GLP-1s for weight loss and the unique opportunity it presents for pharma marketers.
BCW rolls out health influencer marketing service: The agency’s launch comes while consumers are highly engaged with health content on social media.
GenAI uses 33x more energy than specialized software: It’s taxing energy grids globally, raising concern that efforts to make it more sustainable aren’t up to par with AI advancement.
WBD's NBA media rights are in jeopardy: Disney, NBC, and Amazon's offers may force a legal battle over matching rights.
Congress inches toward a federal privacy bill with ad industry input: Revisions are closer to meeting industry demands, but there’s still no consensus.
The FCC turns its eye toward AI regulation: The agency proposes rules that would require disclosure of AI use in political ads following deepfake scandals.
Introducing ads into video games won’t be easy: A survey found that 43% of Gen Z consumers find them disruptive, but there are opportunities elsewhere.
It’s a tough time to sell apparel and footwear: VF Corp.’s Vans brand saw sales fall 26% in its most recent quarter, while North Face sales dipped 5%.
As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.
Disrupted search capabilities for ChatGPT, Copilot, and DuckDuckGo indicate potential infrastructure issues. Continued system outages could drive users to competing AI products.
Wealthy consumers are driving summer travel demand: The share of affluent travelers is rising as cost concerns cause lower-income consumers to pull back.
Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate.
“Out-of-home’s beauty is its proximity,” said Steve Nicklin, senior vice president of marketing and analytics at the Out of Home Advertising Association (OAAA). “We're also intercepting consumers when they're most likely to act.”
TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.
Ad execs say AI campaigns increase revenues: While executives are jazzed about AI’s potential, anxiety swims in the workforce and public.
Scarlett Johansson says OpenAI used a voice similar to hers after she rejected an offer to be its AI voice—it’s the latest conflict between Big Tech and creators protecting their copyright and likeness