The social app is drawing in Gen Zers with its aesthetic, user-friendly design, but its ability to compete with established apps depends on debugging and user retention.
App-reliant smart apparel has vulnerabilities, and products can quickly lose their functionality and value if apps aren’t maintained or upgraded.
Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across.
Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketer.
During Prime Day 2024, US shoppers will spend nearly $14 billion—a 5.9% increase over last year. But the dynamics of the shopping event are shifting as competitors chip away at Amazon’s market share.
Walmart bets on AR: The retailer experiments with several use cases for the technology that it hopes can make shopping online as immersive, interactive, and social as in-person experience.
Secondhand shopping is still in vogue: Gen Zers and millennials are driving the trend as shoppers search for savings.
Ecommerce will account for 35% of all back-to-school shopping this year: That’s a massive shift from the 23% share it accounted for prior to the pandemic as consumers embrace convenience.
TikTok’s social commerce features resonate with Gen Z: Around 40% of shoppers ages 18 to 26 have made at least one purchase on TikTok Shop.
While wero could shake up the EU digital payments market, its immediate impact will be limited as it fights for adoption
This partnership will help it stay ahead of Affirm, which just notched a major partnership of its own
Snapchat+ introduces engaging new features: Custom digital houses, AI pets, and quick Snaps enhance user experience and boost subscriber growth.
Small-format stores deliver outsize results: Those locations are helping retailers keep their brands top of mind and reach new customer segments.
How the credit union’s crisis management messaging is working—and what financial institutions can do to prepare for similar incidents.
Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.
Our top 5 articles in H1 2024: Consumers’ media habits, patients’ healthcare spending, and Big Pharma drew the most attention from our digital health audience.
What do doctors think of at-home diagnostic tests? We explore what it will take for the market to evolve even further.
FTC investigates Teva over drug patents: The drugmaker isn’t going down without a fight. Market competition and Rx prices are on the line.
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