VideoAmp could gain an edge in Paramount, Nielsen fallout: Though Nielsen has weathered tough Upfront seasons, its latest dispute could deal a major blow.
California law curbs deceptive ads for digital goods: By 2025, sellers must clearly state when products are licensed rather than owned.
LVMH expands industry influence with Moncler investment: The deal would give the luxury conglomerate a board seat, as well as a piece of a brand that successfully weathered the downturn in China’s luxury market.
Amazon’s $1.8 billion ad milestone solidifies a streaming leader: The launch of ads on Prime Video and Thursday Night Football are responsible for a meteoric rise.
A panel revealed they’re worried that AI is threatening any human connection with their banks.
The latest fine reflects both Meta’s data mishandling and the EU’s heightened regulatory crackdown on Big Tech.
Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.
21% of US consumers making returns expect refunds immediately, while 33% expect them in 24 hours, per an August 2024 report by Narvar. Some 40% say a day is the longest acceptable time to wait for a refund.
Google’s tough year of regulation gets tougher: The EU is reportedly planning to penalize Alphabet for Google’s favoritism in search results.
The average cart abandonment rate worldwide was 73.9% in the 12 months ending July 2024, according to data from Dynamic Yield.
A major dockworkers strike seems increasingly likely: The disruption will begin October 1, just as several retailers begin launching holiday promotions.
As top execs exit, CEO Sam Altman’s push for a profitable OpenAI raises concerns about cultural shifts and talent retention.
Zalando leans in to inclusivity: Roughly two years after launching an adaptive fashion collection, the retailer rolled out pieces for children.
Nearly every industry vertical we track outperformed our spending expectations last year, and most will see growth accelerate in 2024.
GenAI tools could help by providing in-store staff with quick answers to process and procedure questions and customer inquiries via an easy-to-use conversational interface.
Fitbit smartwatches, website cut as Google favors Pixel Watch: Google phases out Versa and Sense to promote its costlier Pixel Watch, sidelining Fitbit’s better battery life and affordability.
This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion
Disney+ begins its password-sharing crackdown: The change will give a lengthy boost to ad-supported subscribers, heating up the streaming race.
Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.
Retailers adjust China strategies to coax cost-conscious shoppers to open their wallets: Ikea and Pizza Hut will open more small-format stores to reach new customers, while H&M set up shop on Pinduoduo and Douyin.