They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.
PDD warns of “intensified competition and external challenges” ahead: The parent company of Temu saw its revenue growth slow as shoppers in China pulled back spending on physical goods.
Online sales will also accelerate to close out 2024. Holiday ecommerce sales will rise 9.5% YoY, a pace not seen in the past two years, and total online sales for November and December will reach $266.89 billion.
Walmart Mexico aims to double sales by 2033: The retailer will rely on ecommerce to drive the growth, but first it needs to upgrade its operations and connect the physical and digital experiences.
A controversial “active listening” targeting method reinforces privacy needs: Cox Media Group’s proposal reignited concerns about the ethical boundaries of ad targeting.
Unilever’s portfolio trimming continues with potential sale of two prestige beauty labels: The CPG company is reportedly in talks to offload Kate Somerville and REN as it focuses on its most profitable power brands.
Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.
“Megalopolis” trailer scandal underscores AI risks: Lionsgate's quick response reflects the dangers of relying on AI without proper vetting.
Apple TV+ takes a less-is-more approach to the box office: A series of flops led the streaming service to restructure its release strategy.
Shein was the No. 1 apparel retail site among US visitors in June, with 46.9 million unique visits, according to Comscore data.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
AI-powered coding assistants have secured almost $1 billion in funding since early 2023. Software engineering is a key genAI application but comes at the expense of developer jobs.
Insufficient security measures expose businesses using AI copilots to data breaches, leading to potential unauthorized access and misuse.
A September conference will examine security practices. Third-party competition could be challenged by any changes, and customers may need to adapt to new protocols.
The platform’s commitment to privacy clashes with regulators’ demands for stricter content moderation, raising concerns about liability for platform misuse.
This year, US holiday sales will reach a record $1.353 trillion, per our July 2024 forecast. That holiday season is starting earlier and earlier, which means marketers need to be prepared now for shopping to pick up in September and October. The election and consumer concerns about the economy will complicate where advertisers reach consumers and what messaging they use. Here are five stats marketers should see as they prep their holiday campaigns.
Brokered deposits are the next regulatory battlefield: The FDIC worries about “hot money” that might be yanked from banks at the slightest sign of trouble. Banks are asking for the data backing its proposed changes.
Has holiday creep crept over the line? Brands risk turning off consumers by launching Christmas countdowns in August and offering pumpkin spice lattes before kids head back to school.
Kroger, Tapestry, and Capri push back strongly against FTC’s antitrust charges: But recent rulings against Google and Amazon underscore the uphill battle retailers face.