The solution will give merchants more control over their payments experience, which can be vital for conversions
They’re skipping no-fee starter cards as they look to capitalize on the card’s status symbolism and expansive rewards
Despite the buzz of mobile shopping, retailers need to offer a seamless omnichannel checkout across mobile, desktop, and in-person retail
Etsy loses ground as it fights “Amazonification” of its platform: The marketplace is cracking down on overseas sellers, but sales continue to fall.
Fast-food chains hope value meals hook customers: While Jack in the Box, McDonald’s, and Burger King turn to promotions amid sluggish demand, consumers keep splurging on pricier options like Cava.
“Healthy” soda sales are soaring: But Poppi (and others) may need to shift their marketing messages in the wake of a class-action lawsuit arguing its gut health claims are misleading.
Shopping list apps have to redevelop their interaction models to keep working within Alexa, marking the continued evolution of voice assistants in a crowded marketplace
Amazon Pharmacy launches in California: Amazon’s same-day prescription medication delivery service has speed on its side, but still has a lot of catching up to do with CVS and Walgreens.
Social media and AI promote cancer screenings: We explore how healthcare providers and marketers can best use these tools to their advantage.
Sword Health rolls out AI-based care specialist: But the jury is still out on whether AI can live up to the hype in patient care.
Microsoft moves away from moonshot projects to channel resources toward AI expansion goals. AI myopia could come at the cost of future innovation.
Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.
Half a billion in cost-cutting measures: That’s part of the path forward at Paramount—and a potential streaming joint venture to boot.
Industry leaders are making progress in AI adoption, but it’s early yet. We delve into where bankers want to take the technology next.
ChatGPT’s outage Tuesday caused Google’s Gemini, Perplexity AI, and Anthropic’s Claude to experience downtime from a sudden spike in usage, underscoring the fragility of AI’s supporting infrastructure.
On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.
37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.
LinkedIn isn't just for job updates. It has evolved into a platform with brand-safe engagement, sophisticated audiences, and a growing range of advertising tools. Here’s why you should be paying attention to LinkedIn.
US in-store retail media ad spend will total $370 million this year. But as the channel expands, oversaturating stores with ads can cause tension between retail media teams, which focus on maximizing ad dollars, and merchants, which focus on the store as a whole. Online advertising and in-store advertising are not two distinct channels, but instead work together.
It’s getting harder for apps to grow their user bases.