Influencers remain affiliate’s flavor of the month. As creators and influencers continue to climb marketers’ list of strategic priorities, affiliate networks, platforms, and agencies have stepped up their courtship of influencers.
Walmart promotes Walmart+ membership as the holiday season ramps up: The retailer is using discounts and early access to Black Friday sales to convince shoppers to make the leap.
China’s weak economy creates headwinds for luxury brands: Sluggish demand in the world’s second-largest economy is hurting companies such as Canada Goose and Estée Lauder.
Best Buy, TikTok take diverging approaches to live commerce: But getting viewers to tune in remains a serious challenge, regardless of whether retailers focus on education or entertainment.
Social commerce sales are continuing to rise steadily, reaching $82.82 billion in the US next year, per our forecast. But it’s getting harder to convert new buyers. Here’s how retailers can encourage more social media purchases and boost their social commerce sales.
Taco Bell’s US same-store sales rose 8% in Q3: That made it the bright spot in parent company Yum Brands’ results thanks to aggressive promotions that appealed to cost-conscious consumers.
It’s intensifying its digital health strategy by enriching 2024 wearables with features like blood pressure and sleep apnea detection and a paid AI-driven health-coaching service.
Only 2.2 million Netflix subscribers play its games daily: Games could bring advantages, but high costs and long production times are a struggle.
The Israel-Hamas war is reducing digital advertising spending: Meta, Snap, and others expect to see lower ad spend in Q4 due to the conflict.
A world on edge could curtail tech’s economic recovery: The tech industry faces economic challenges due to global instability and US-China tensions, despite a strong US economy.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers are staying ahead of the curve on search and also search within retail media. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of search in retail. Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.
Lawsuits surrounding Nokia’s $152 billion R&D-driven patent arsenal come amid job cuts and falling sales. HP’s and Amazon’s brand reputations are at stake.
Creator economy startups are struggling to survive: Economic woes have been forcing some to sell under unfavorable terms. The troubles could expand to other sectors.
The majority (65%) of US consumers say that two or three ad breaks per 1 hour of free ad-supported streaming TV (FAST) are acceptable, according to a ViewNexa survey.
Meta launches EU ad-free subscriptions for Facebook and Instagram: Amid changing regulations, it’s a rethink of monetization and ad value.
Amazon is on track for its first-ever $100 billion holiday season, boosted by its unbeatable delivery speeds, while click and collect gives Walmart an omnichannel edge, and Temu draws in price-conscious consumers. Plus, TikTok and mobile apps help retailers connect with consumers and stand out among the competition.
Defying global challenges, Pinterest excels in Q3: Innovations and strategic partnerships bolster its market position.
Sales are quickly approaching $100 billion. Gen Z’s influence on social media habits, new commerce technologies from TikTok, and rising annual spending by buyers are the main factors driving growth. And with users now spending just shy of 2 hours on social media per day, there is plenty of room for brands and users to squeeze more sales.
The US economy is in good shape (even if many don’t realize it): The country’s 4.9% annualized growth in Q3 stands in stark contrast to the eurozone's 0.4% decline.
TikTok’s latest strategy to boost social commerce sales relies on AI: The social platform is testing a feature that automatically links users to TikTok Shop without creator input.