It’s getting harder for apps to grow their user bases.
Instagram’s new ad format forces users to watch unskippable videos: It’s a controversial move, sure, but could also boost ad revenues.
Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.
Buy with Prime delivers mixed results for merchants: While some report an uptick in conversions, others see minimal lift and additional friction.
Are walled gardens a thing of the past? Shrinking market share and distrust of major platforms is leading to a shift toward open-ended ad solutions.
Building a retail media network (RMN) requires a major investment in time, talent, and money. While the largest retailers have these resources, independent and regional retailers often may not.
Dr Pepper has the right prescription to grow share: Savvy marketing, novel flavors, and a quirk in its distribution helped Dr Pepper tie Pepsi-Cola as the No. 2 carbonated soft drink brand.
Samsung’s lead in the market is slowing, and it could fall to a competitor with more affordable repair options.
Consumers are seeing and hearing healthcare-focused ads on a range of traditional and digital channels. Here’s the data you need to ensure your advertisements are resonating with patients.
With its shift to digital, political advertising is increasingly programmatic. US digital political ad spend will grow by 156.3% this year over 2020, the last presidential election year. That growth outpaces the 28.7% growth overall US political ad spend will see, as noted in our US Political Ad Spending Forecast 2024 report.
Ransomware hackers demand $500,000. Mishandling user data risks customer fallout.
TikTok set to have major influence on elections on both sides of the Atlantic: As Trump joins the platform, a BBC investigation reveals the app’s struggle to moderate AI-generated political deepfakes: misleading younger voters.
Spotify’s low churn will insulate it from price hike cancellations: The company is increasing subscription costs for the second time in 12 months, but users are unlikely to flee.
Shein prepares a confidential IPO filing in London: The fast-fashion giant had initially sought to float itself in New York but was derailed by regulatory hurdles and pushback from lawmakers.
AMD aims to challenge Nvidia’s AI dominance with a new data center and PC hardware later this year, using key industry partnerships and competitive pricing to accelerate adoption.
The “affordable” version will not use student data to train new OpenAI models, an attractive offer amid copyright controversies at the company.
YouTube intensifies its ad-blocker crackdown: While the change is unpopular with users, YouTube is seeing strong ad and subscription revenue growth.