CMOs are torn on DEI initiatives. Consumers aren’t: A Morning Consult survey found that consumers want stronger internal DEI practices from brands.
McKinsey partners call out the difference between being solely tech-led—instead of being business-led, with the technology function as an enabler.
On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.
Sephora targets Gen X shoppers with latest product launch: The beauty retailer is sharpening its appeal to beauty consumers over the age of 40, who spend more on prestige products than any other demographic.
Eli Lilly slashes Zepbound price for cash-pay consumers: Here are three factors behind Lilly’s decision—and what it means for the everchanging weight loss drug market.
Dexcom’s over-the-counter CGM available in the US: Dexcom is in pole position to get its continuous glucose monitors into the hands of millions of adults who don’t use insulin, but getting consumers to buy the pricey devices will be a tall order.
Pfizer rolls out its direct-to-consumer platform: D2C offers Big Pharma a way to contend with the slew of non-traditional players providing seamless access to prescription medications.
Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).
With global elections looming, AI-generated content risks spreading misinformation. A California bill aimed at reducing this threat has industry support.
“New Heights” joins the ranks of high-profile celebrity podcasts: Wondery’s $100 million deal with the Kelce brothers mirrors industry trends.
Interactive ads are a safe, effective streaming format: Brightline found that interactive ads drove much higher recall than static video ads.
As AI chip demand surges, cooling innovations by SMC and ZutaCore can reduce energy and water consumption, easing the environmental impact of data centers.
The October update will feature AI improvements and a subscription fee. Free alternatives and advancing competition could pose problems.
This transparency could boost brand trust and spur similar moves from competitors, but it might also help bad actors circumvent Claude’s rules.
Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.
Two factors are converging to drive improvements in PFM tool functions and make them a bigger factor in customer satisfaction and retention.
The retail media landscape is dominated by national retailers like Amazon and Walmart, which boast the No. 1 and No. 2 retail media networks in the US by digital ad spend, per our forecast.
Ikea’s business model evolves: In addition to experimenting with new store formats in new locations and bolstering its online presence, the furniture giant tests a peer-to-peer secondhand marketplace.
Digital advertising outperforms in 2024: Google, Meta, and Walmart drive strong midyear gains while smaller platforms face challenges.
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