New York targets algorithms in social media regulation: The SAFE Act would ban automated feeds for minors without parental consent.
Google’s legal woes deepen with UK class action suit: The company is facing yet another challenge alleging it misused its dominant market power.
The ad industry’s concern about AI deepfakes grows: Integral Ad Science will measure the negative impact of generated fakes during a year of hefty election spending.
Google and Meta will account for just over 50% of worldwide digital ad spending in 2024, marginally higher than their 47% share in the US market. Amazon’s share will be much lower (8.8%)—although it will be among the leaders in revenue growth.
LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.
SAP seeks to buy WalkMe for $1.5 billion to enhance enterprise automation, reduce churn, and provide valuable user insights for CMOs.
Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy in-stores.
Alphabet’s labs are launching new models for AI-enabled drug discovery. The new hire reveals the company’s increasing efforts to enhance and prioritize its AI investments.
Video games are the next frontier for streaming services: Adaptations of gaming franchises have delivered strong results, andfor streamers, who show no signs of stopping.
Consumers are paying more attention to CTV ads: While linear still commands higher attention and ad spending, the gap is rapidly closing.
CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.
Max raises ad-free plan prices: Subscribers could trade down to ad-supported tiers, which are more profitable for streamers.
The inclusion of content made with OpenAI’s Sora tool marks the film industry’s cautious acceptance of AI. Are critics beginning to validate AI’s artistic value?
Inditex is seeing positive momentum in Q2: The retailer’s sales are accelerating as its investments in stores and logistics pay off.
The AI leader’s technological breakthroughs could be eclipsed by internal drama and calls from former workers for transparency
61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.
On today's podcast episode, we discuss how GPT-4o can help employees with their jobs, how artificial intelligence will shape organizational change design, and if your new CEO might soon be an AI. Tune in to the discussion with our vice president of GenAI Dan Van Dyke and senior vice president of media, content, and strategy Henry Powderly.
Google has a 92% global market share in search, generating massive profits from its ad-driven model. It’s hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader.
Its deal with the startup could accelerate Shutterstock’s attempts to become the “data and distribution partner of choice” for AI model training