Prestige fragrance sales soar as Gen Zers embrace scent wardrobes: That trend helped Spanish beauty company Puig deliver double-digit growth in its perfume division in Q3.
New Starbucks CEO Brian Niccol has his work cut out for him: One can look to his former employer, Chipotle, to see how he can sharpen the coffee chain’s focus.
The vertical’s spending on digital advertising will surge 12.5% this year, driven by a 14.2% spike in pharma, per our estimates.
OpenAI’s Whisper often hallucinates harmful content, challenging its suitability for healthcare applications where accuracy is critical to patient safety.
The US ad industry is at a crossroads. Which path it takes will depend heavily on which candidate is elected.
The definition of open-source AI now requires transparent training data, giving Meta incentive to clarify what information it feeds Llama.
US travel media network (TMN) ad spend will reach $2.13 billion this year and increase to $2.96 billion in 2026, per our September 2024 forecast.
A number of retailers and brands have eliminated diversity, equity, and inclusion (DEI) programs this year. These changes may not present a PR issue for many brands, said Dr. Marcus Collins, clinical assistant professor of marketing at the University of Michigan’s Ross School of Business.
Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.
Gen Z is looking for “besties,” said speakers at ZCON, a conference featuring Gen Z speakers, creators, marketers, and business leaders. Speakers and attendees emphasized connections, personal branding on social media, platforms for networking, and more. Here are four takeaways from the event.
When formulating Gen Z outreach plans, financial institutions may overlook these three tactics.
New AI-powered Apple devices hit markets, but Indonesia’s ban and the EU’s App Store demands reveal global friction in Apple’s shift toward an AI-first strategy.
Crocs tempers growth expectations: The company expects Q4 revenues to be flat to up slightly compared with last year, with its namesake brand growing just 2%.
The company is shifting its strategies to achieve greater profitability, but investors still aren’t impressed
This hurdle will make it difficult for payment players’ recent crypto launches to gain traction
Marqeta Flex helps digital wallets and card issuers embed BNPL options, eliminating the need for direct integrations with merchants
Alibaba touts early Singles Day successes: Apple, lululemon, and Nike were among the biggest beneficiaries as price-conscious shoppers took advantage of steep discounts and other promotions.
Affiliate marketing shifts to creator-driven strategies: Influencers bring engagement and trust to brand partnerships.