Microsoft gaming head Phil Spencer suggests an Xbox handheld is in the works, reflecting a mobile gaming trend and a potential shift from consoles to portable devices.
Young audiences boost “Bad Boys”: Sony’s $56M domestic debut showcases franchise power and an efficient ad strategy amid challenging box office dynamics.
More than half of restaurants plan to increase their use of AI over the next year: But the difficulty of getting worker and customer buy-in, as well as the challenge of finding the right solution, could slow adoption.
Complaints are already being filed about Meta’s plan. Will European regulators crack down amid rising concerns about AI?
It’s integrating genAI features into several products while making Siri smarter with access to GPT-4o. The ecosystem advantage promises privacy and personalization.
Walmart turns to technology to boost store associates’ efficiency: Digital shelf labels make it easier for associates to change prices, simplify stock replenishment, and increase order picking speeds.
Paid social search offerings differ significantly from traditional search ads
Nearly half (48%) of US adults abandoned their online shopping cart at checkout because the extra costs (shipping, tax, fees) were too high, per a February 2024 survey from Baymard.
By focusing on deals, value, and experiences, retailers can build a perception of value that resonates with discerning consumers. “The unremarkable retailers and brands are going to struggle because consumers are only spending when it's enjoyable, when they derive some pleasure from the purchase,” our analyst Zak Stambor said on the ”Behind the Numbers” podcast.
The C2PA is a collection of representatives from companies including OpenAI, Google, Publicis, Microsoft, and Adobe with a goal to “make the world safe for generative AI,” according to Adam Buhler, steering committee member for the C2PA and executive vice president and head of creative technology at Publicis.
They make it easier to update payment information. The added convenience should prove popular
Millennials and Gen Zers especially demand more customized rewards
How to classify BNPL loans and whether to mandate credit reporting are still up for debate
Albertsons adds non-endemic ads: Retail media expands its ambitions as the category matures.
The bank used an AI solution to build and test a national campaign with personas. But the marketing team conducted its own research, too.
A new feature that records all PC activities faces harsh criticism. Microsoft reversed course to make it an opt-in feature, but security experts say it’s still a potential problem.
Costco is late to the retail media party: The retailer is bulking up its ad capabilities to capitalize on the boom, but may not be able to catch up to Sam’s Club and BJ’s.
UK retailers seek damages over Amazon’s use of seller data: Sellers on its UK marketplace are seeking £1 billion in damages for the retailer’s alleged anti-competitive behavior.
X faces new brand safety concerns, but it’s not alone: Social media platforms still struggle with long-running challenges to moderate content.