Retailers, advertisers, and customers are at odds when it comes to retail search experiences. Retailers are looking to expand ad revenues. Advertisers need the ability to drive product sales by expanding visibility through keyword use and placements. And consumers don’t want the hassle of sifting through sponsored items that aren’t relevant to them.
Amazon pulls the plug on its clothing store experiment: The move is the latest sign that the retail giant still has yet to find a physical store format that clicks with consumers.
Amazon is under the federal microscope: New allegations from the FTC’s complaint paint an unflattering picture that could open up opportunities for the retailer’s competitors.
Drought in the Panama Canal is creating new supply chain headaches: The number of crossings will be cut in half in February, forcing shippers to look for alternate routes or pay handsomely for access.
Dupe culture powered e.l.f. Beauty to a 76% YoY sales increase last quarter: Gen Z’s favorite drugstore brand is reaping the rewards as consumers look for budget-friendly ways to stay on top of beauty trends.
On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Docs need privacy protection too: Assaults, harassment, and threats on clinicians are growing. A new service claims to track down and erase their personal contact information from public websites. But it’s just a point solution.
Generative AI moves into the clinic: AI models are getting closer to predicting a cancer patient’s response to immunotherapies. They could speed up drug development and keep some patients from potentially harmful treatment. But it will take time.
Access to care shouldn’t be a privilege: A new report finds that white individuals and those with higher incomes tend to have greater access to a healthcare professional compared with minorities and the underserved. Providers and marketers have an opportunity to close the gap.
Disney acquires Comcast's 33% Hulu stake: The move solidifies its standing in the shifting streaming landscape.
Bad news for news publishers: The percentage of US adults who closely follow news developments continues to decline—pushing advertisers to platforms with healthier viewership.
The Bletchley Declaration, signed by officials from 28 countries, aims to tame AI’s unchecked global expansion, but long-term commitments are in question.
The iPhone maker hits its longest sales slump since 2001. Struggles in China intensify while Huawei rises and the smartphone market becomes saturated.
Amazon leaks show the power of football streaming rights: The company expects two new ad products for Thursday Night Football to bring in $100 million this year.
Companies hit with big bills over Meta’s ‘free’ open-source AI model: Llama 2’s high cloud costs could be an opportunity for OpenAI to bring new cost-conscious customers on board.
38% of North American consumers affected by some kind of cyber threat have been the target of an online scam, according to an August 2023 Malwarebytes survey.
Netflix ad tier hits 15 million subscribers: The ad-supported subscription gained 10 million new subscribers since May thanks to password-sharing changes.
Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). “This whole trend around personalization really applies to audiences as well,” David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent “Master the Holidays with Winning Performance Marketing Strategies” Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.
Shopify’s sharper focus is paying off: The company is increasingly bullish about its results for the remainder of the year after beating analysts’ top- and bottom-line expectations in Q3.
Mercado Libre defies gravity: The company continues to defy Latin America's challenging macroeconomic environment.