Collective TV integrates CTV and retail media: Albertsons' new platform offers advanced ad solutions, driving digital video ad growth through shoppable content.
Netflix games may not have much of a future: An executive departure leaves the company’s struggling games division without a direction.
Driving box office is more critical than ever: A challenging landscape puts an emphasis on targeted CTV and social media campaigns.
The ChatGPT maker doubled annual revenue to $3.4 billion and leads genAI adoption with Microsoft and Apple deals. It’s now projecting corporate stability with key hires
Many acknowledge AI tools can help with specific needs, but they still don’t want to give it unlimited access to their data.
Many countries want to attract AI companies, but Argentina could win with its new foreign investment incentives and a straightforward offer for “hands-off” regulation.
The number of mobile peer-to-peer (P2P) payment users in the US is growing, reaching nearly three quarters (74.4%) of US smartphone users by 2028, per our forecast.
Retail media ROI tracking and measurement remains a problem: With NEON, Night Market thinks it has the solution.
The ad industry lost 2,200 jobs last month, the biggest drop since 2021: The decline can likely be attributed to looming signal loss, but the industry isn’t in crisis.
Signal loss only makes email marketing more valuable: Our industry KPI data shows email open rates rising significantly, emphasizing the channel’s importance.
TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.
Consolidating AI teams and hiring a former Apple executive behind Siri innovation could make its Bixby assistant competitive. AI startups have a viable partner to push adoption.
US consumers shop frequently with Temu and Shein, despite trust issues: Both Chinese retailers are winning more repeat customers than established players like eBay and Etsy.
Virtual influencers emerge: AI creators mirror celebrity engagement rates, though human creators maintain deeper audience connections and authenticity.
The New York Times Cooking recipes are now shoppable via Instacart: The two companies see the partnership as a win-win given the similar demographics of their customer bases.
What the era of production consolidation means for creative agencies: Omnicom is the latest holding company to launch a full-funnel production team, while critics say smaller agencies could suffer.
Starbucks launches breakfast deal to bring in value-minded customers: The coffee company is leaning on a number of ventures—including a new production studio—to restore growth.
Men’s grooming is a small but growing category to watch: TikTok and new lines from celebrities and influencers like LeBron James and Jake Paul are fueling the boom.