The degree to which streaming services seek out and rely on ads as a main revenue driver varies widely.
FAST is furiously turning to ads: Google TV is the latest to spy a major opportunity to sell CTV ads at affordable CPMs.
Games offer publishers a valuable trove of first-party data: Media groups are rolling out daily games offerings that are often loaded with ad trackers.
Despite the fact that in-game ad spending will see relatively modest growth over the next few years, games still offer several opportunities for brands.
On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.
The photo-sharing app’s user growth is plateauing and financial prospects are dimming. Can its new owner successfully pivot BeReal to regain relevance?
The creative social platform doesn’t train genAI models on artists’ work, an enticing offer as Meta’s AI practices come under fire.
Worldwide ad spend will grow 9.0% this year, according to our March 2024 forecast. Its growth is primarily bolstered by digital ad spend, which will increase 12.2% YoY.
Today’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s Sake’ segment to debate whether improving financial literacy among young people is outdated. Listen to the conversation as host, Rob Rubin, welcomes our analyst Maria Elm and Sumit Arora, Global Head of Consulting at Persistent Systems, to the podcast.
And the generation of banking consumers that most needs an urgent intervention isn’t the youngest one.
he streaming service is expected to bypass the video-centric social media giant by 2026. Nonetheless, Netflix use is influenced by social media: 45% of Gen Zers choose what to watch based on trending content, according to Tubi.
Alibaba’s growth initiatives show signs of progress: But stiff competition from PDD, JD.com, ByteDance’s Douyin, and Kuaishou could constrain its growth potential.
The holiday season will kick off in October: Fifty-three percent of shoppers plan to begin their holiday shopping before Thanksgiving this year.
Adobe reassures customers it won’t use their work to train AI after backlash over updated Creative Cloud terms of service. Unclear genAI features continue to frustrate customers.
Building and renovating branches to align with their new vision is bringing them new business.
India’s growing affluent population is an enticing prospect for brands: Companies will have to get a handle on local trends and invest in speedy delivery to win over savvy shoppers.
We look at why Apple is breaking down its walled garden and adding competition for Apple Pay Later
Tap to Pay functionality is growing for P2P payments. It could help Apple gain more P2P volume
These upgrades help make the mobile wallet a go-to app for consumers, which should drive use and loyalty