“Deadpool & Wolverine” comes out this week, following a number of cross-promotional activations that have taken advantage of star Ryan Reynolds’ ad prowess. Marketing surrounding “Deadpool & Wolverine” borrows a page from the pink playbook used by “Barbie” ahead of its release a year ago.
2,500 SAG-AFTRA members demand safeguards after job losses and failed talks, highlighting the urgent need for ethical AI use in the gaming industry.
Deadpool & Wolverine breaks preview earnings record: Marvel's latest film shatters R-rated preview gross, signaling major success for the MCU.
Skechers, Deckers capitalize on Nike’s missteps: Both companies saw healthy growth in their wholesale and DTC businesses as shoppers responded positively to their assortments.
Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.
The No. 1 factor that impacts marketing and planning spending is the economic climate for B2B marketers and corporate financial performance for B2C marketers.
The US economy is in good shape: Consumers keep spending, inflation is returning to normal, and the Fed may soon cut interest rates.
Are millennials pulling away from Amazon? While they were the one demographic group whose Prime Day spending dropped year over year, they continued to spend on other retailers’ sites.
Meta, Snap, and YouTube have a moderation problem: All three platforms are taking steps to rein in sextortion and pornographic advertisements.
JCDecaux reports 13.4% organic revenue growth in Q2: Digital and programmatic ads boost performance, with strong increases across all regions.
They helped boost growth as card volume moderated. Revenues missed expectations, but we think Visa is primed for growth
The fee bump likely won’t scare many cardholders away as many view the cards as status symbols and are willing to pay upfront to get value in the end
Looking through the noise, we think Capital One is still set up for long-term growth
CPGs stick with price hikes despite private label pressures: Unilever and Nestlé were the latest companies to report disappointing Q2 sales as shoppers seek value.
New GLP-1 users are more likely to have obesity than diabetes: The trend is concerning for some patients, but not for Big Pharma.
Headway’s valuation hits $2.3B after closing its Series D: The startup tackles two big problems in the mental health space. Investors are paying close attention.
Humana’s CenterWell to open senior primary care clinics at Walmart stores: Despite recent headwinds in the retail primary care space, we think CenterWell’s deal with Walmart will prove to be symbiotic.
On today's podcast episode, we discuss why Netflix was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.