Only 23% of younger shoppers plan to spend less this holiday season: That’s down from 31% last year as Gen Zers and millennials are eager to pull out their wallets.
Amazon considers Anthropic stake: Backing the startup and offering cheaper infrastructure could help Amazon expand its AI influence, but the move could restrict Anthropic’s options in the long run.
On today’s podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached “peak media”, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch.
Artificial intelligence (AI) is helping transform connected TV (CTV) into a performance marketing channel, giving paid search and social media a run for their money. CTV ad spend will reach $32.57 billion in the US next year, and AI is helping to boost its potential for advertisers. Here are three ways AI is doing that.
US eCPMs for digital video, display, and audio formats fell in Q2 2024—the average decrease was slight on a QoQ basis but more pronounced on a YoY basis.
A dismissal of claims by news outlets emphasizes the difficulty publishers face in stopping AI scraping and raises the stakes for ongoing lawsuits.
Paramount’s Q3 results reflect strong streaming growth: To attain 3.5 million new subscribers and $49 million in DTC profit, it’s leveraged cost cutting and content innovation to balance revenue pressures from traditional TV.
‘Star Wars’ is coming back for another trilogy: Disney is likely to spend heavily, and a pipeline to streaming could bolster Disney+ revenues.
The pivot to streaming won’t include everyone: Millions of consumers will remain without streaming in coming years. Here’s how brands can reach them.
Trump’s proposed tariffs could add to luxury’s troubles: The move would curb US consumers’ buying power and potentially dampen Chinese consumer sentiment further.
Generative AI lands above phishing as a major threat, with leaders urging stronger safeguards and testing by humans.
Tech ads thrive on YouTube: Industry KPI data shows computing, food, and political ads draw viewer attention as automotive lags.
US travel industry digital ad spend will grow by 8.9% this year and 7.9% next year, per our forecast, representing a slow down after years of double-digit growth.
Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging—rather than alienating—consumers.
Leisure travel demand ticks up ahead of the holiday season: Airbnb, Expedia, and Booking expect reservations to accelerate in Q4.
On today’s podcast episode, we discuss Meta’s new AI search initiative, what the 2023 “year of efficiency” has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.
Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.
We explore how banks can best leverage popular platforms to reach potential customers.