The partnership reportedly causes the bank to hemorrhage millions of dollars per month.
Uber enables programmatic ad buying: partnerships with google and DSPs enhance targeting and engagement for advertisers in the rides app.
Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.
It’s leaning on data monetization and an in-store push to maintain growth, but it still has a way to go
The Chinese retail landscape faces clear challenges: Despite steep discounts, sales during the 618 festival fell 7% YoY, marking the first decline in eight years.
Brands’ customer experience is declining: Consumers are frustrated over shrinkflation and AI customer service, forcing retailers to do more to demonstrate their value to cautious shoppers.
Reddit survey shows young users are dissatisfied with Google: Appending “Reddit” to a Google search is common practice, but Reddit likely wants a piece of the pie.
A B2B influencer is an expert or thought leader in a specific industry or professional niche. They can help a B2B company stand out in a competitive market, reach its target audience, and guide informed purchasing decisions through insights and recommendations
Kroger grew its customer base in Q1: The grocer’s comparable sales and profits both outpaced expectations, but it faces some headwinds from its pharmacy business.
Olive Garden parent Darden Restaurants braces for slower growth: The company expects same-store sales to increase by just 1% to 2% in fiscal 2025, as lower-income diners pull back.
Medicare members can now use Amazon Pharmacy’s RxPass: But we don’t think this new offering will move the needle on prescription drug spending.
Surgeon General calls for social media warning labels: Here’s the data behind Dr. Vivek Murthy’s proposal and why steps like enforcing age appropriate standards are likely to effect real change sooner.
Color Health, OpenAI develop AI copilot: Here’s how the AI-powered cancer screening tool works and why OpenAI is continuing to push into healthcare.
On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.
4 in 10 US agency and marketing professionals have reallocated ad dollars from linear TV to spend on connected TV (CTV), according to March 2024 data by Interactive Advertising Bureau (IAB), Advertiser Perceptions, and Guideline.
The year is nearly halfway over. As we prepare for H2, our analysts have been hard at work debating some very specific—and potentially unlikely—predictions that could play out in the coming months. Everything from retail media standardization to drone delivery to AI partnerships is at play over the rest of 2024. Here are some of our analysts' hottest takes.
2024 election sparks brand safety concerns: social media platforms face backlash over misinformation and weakened content moderation.
Independent creators will find new audiences and subscribers will get new content as Spotify explores other growth sectors.
Ilya Sutskever launches Safe Superintelligence Inc., reflecting ex-OpenAI leaders’ trend toward AI safety amid commercial pressures in the industry.