Marketers may be obsessed with reaching younger consumers, but that doesn’t mean that baby boomers aren’t worth their time. Next year, 11.3 million consumers ages 55 to 64 and 10.8 million consumers 65 and older will make a purchase via social media, per our forecast.
Following TikTok trends is vital for staying relevant when working with influencers, creating content on owned channels, or developing paid social ads. But trending content on the platform also reveals greater patterns of what works (and what doesn’t) with Gen Zers, 71.1% of whom will be on TikTok next year, according to our May 2023 forecast.
Retailers that implement return fees are losing sales and customers: One-third have lost customers after charging for returns, underscoring the need for a more nuanced approach.
In 2024, retail media ad spend will grow 28.6%, coming to just under $60 billion, per our forecast. To reach that potential, retail media networks (RMNs) need to identify what attracts advertisers and set them up for success. Here’s how three consumer packaged goods (CPG) leaders are thinking about retail media.
Zara joins the ranks of sellers on TikTok Shop: UK shoppers can now satisfy their fast-fashion cravings without leaving the social platform.
A record 182 million consumers will shop Black Friday and Cyber Monday sales: That’s due in part to steeper discounts, as retailers try to entice cost-conscious shoppers.
Ecommerce hasn’t overtaken physical stores: An excerpt from our recent report explains how retail stores stack up against digital channels in driving new product discovery and conversions.
Samsung TV Plus records a 60% global viewership increase: The CTV provider is rolling out extensive content updates to take advantage of interest in free ad-supported TV.
YouTube’s AI-powered music tools hint at genAI’s future: The platform is putting genAI in consumers’ hands to improve sentiments around the tech.
Major brands pull X ads after Musk’s antisemitic posts: The controversy is an escalation of X’s already severe problems with brand safety.
Objections mount to counter major changes in Big Tech’s market dominance. A win by the EU could result in global ramifications for tech giants.
OpenAI upheaval casts a long shadow on its GPT-5 ambitions: Altman signs on with Microsoft while OpenAI deals with the fallout. OpenAI’s future and genAI ambitions are up in the air.
Brands boycott X as Musk’s antisemitic post triggers industry outrage: Major advertisers like IBM and Disney withdraw. Calls resound for CEO Linda Yaccarino's resignation as X’s future teeters.
On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
Its expansion reflects a financial sector trend of finding new modes for profit generation amid market volatility.
Microsoft picks up key OpenAI figures, eyeing AI dominance. Expect competitors to accelerate hiring and investments to remain relevant in the generative AI race.
US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast.